Archive for the ‘ Monetizing Assets ’ Category


True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago.  True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations.  True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-significant structure, located in one of Atlanta’s most cherished neighborhoods.


TUO_EmailLogo2 (TUO for short) recently signed a deal with True North Management Group to plan and develop innovative strategic partnership programs with the leaders in the Sports industry.  TUO is the inventor of Automated Ordering Technology solutions for the largest Team Sports Dealers in the country and is currently the largest provider in the industry.
Take a moment to check out some of the facts about TUO and to get a sense for how expansive their network is in Team Sports. 


True North Visits Lausanne and Geneva

Olympic News Leader AROUND THE RINGS Selects True North for Strategic Partnership Guidance

As a former marketing executive with the 1996 Atlanta Committee for the Olympic Games (ACOG) and United States Olympic Committee (USOC), I’m very excited to announce our new partnership with Around The Rings (ATR) – the world’s most respected source for information and news within the Olympic Movement.

True North Management Group (TNMG) was selected to work with ATR to develop Strategic Partnerships with brands and organizations interested in engaging with ATR’s exclusive, executive community of decision-making subscribers. ATR provides its subscribers with up to the minute Olympic news updates and alerts with a variety of digital and print media assets.

For more information on the opportunities to associate your brand with this exclusive audience, check out or contact me directly.



TNMG has been diligently working to help bring professional tennis to downtown Atlanta since the first part of the year. This past week it was officially announced that the ATP Atlanta Tennis Championships has secured BB&T as its new long term TITLE SPONSOR!
This much anticipated ATP event will occur at Atlantic Station July 14-22, 2012 and has been renamed the BB&T ATLANTA OPEN.
Click here for full press release: 
Click here for VIP Ticket and Hospitality Package Brochure: Selects TNMG for Guidance with Strategic Partnerships

Logo5 2 (TUO), the world’s largest provider of online ordering and technology platforms in the Team Sports sector, has selected TNMG to GUIDE the development and implementation of their first-ever ALLIANCE and STRATEGIC Partnerships program.
On March 21 (TUO), the world’s largest provider of online ordering and technology platforms in the Team Sports sector, selected TNMG to lead the development and implementation of their first-ever Alliance and Strategic Partnerships program.  TUO, based out of New York,  was founded in 2009 and is the industry’s fastest growing Team Sports Ordering platform geared to help coaches and Team organizers streamline their equipment and uniform ordering process, while helping Team Dealers greatly reduce costs and make more money.

Brian Baker, Managing Partner of TNMG (Atlanta) will lead the team and assist TUO with identification of key industry influencers and alliance partners, with the goal of procuring strategic partnerships that greatly extend awareness of the TUO technology solution for sports teams and retailers everywhere.
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