Archive for the ‘ Monetizing Assets ’ Category

Are You Achieving True North?

Assume for a moment that reaching the North Pole is the goal for your organization.  The chartered plan for reaching the defined destination will determine if the journey is achieved and the trip successful.  The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal.

One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized.

lights 5 gifThis is the purpose of True North …
guiding your organization towards full monetization and …
ACHIEVING TRUE NORTH!

If your company or organization needs business development guidance, please consider True North Management Group.  Now in our 10th year, we specialize in building emotional connections between our clients’ audiences and brand partners. 

true-north-3We research, identify and negotiate sponsorship and partnership deals for properties across several verticals of business, including sports, entertainment, film/TV, gaming, technology, media and mixed-use retail developments.  

Areas of expertise include:

  • Sponsorship & Naming Rights
  • Strategic Planning
  • Research, Identification & Negotiation
  • Rights Procurement
  • Prospect Landscaping
  • Brand Activation & Integration
  • Product Placement & Showcasing
  • Experiential & Immersive Marketing
  • Social Media Development & Outreach
  • Product & Celebrity Endorsements

I welcome the opportunity to answer any questions and talk about your needs.  You can also review the True North Overview 2018.  Please let me know if we can help. 

Thanks!

-Brian

Brian Baker

Managing Partner, Founder

True North Management Group

Atlanta, Georgia

brianbaker@truenorthmgtgroup.com

 

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TRUE NORTH RETAIL DIVISION ENGAGES NEW MULTI-USE PROPERTIES

True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago.  True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations.  True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-significant structure, located in one of Atlanta’s most cherished neighborhoods.

TEAMUNIFORMORDERS.COM TAPS TRUE NORTH FOR STRATEGIC PARTNERSHIPS

TUO_EmailLogo2
Teamuniformorders.com (TUO for short) recently signed a deal with True North Management Group to plan and develop innovative strategic partnership programs with the leaders in the Sports industry.  TUO is the inventor of Automated Ordering Technology solutions for the largest Team Sports Dealers in the country and is currently the largest provider in the industry.
 
Take a moment to check out some of the facts about TUO and to get a sense for how expansive their network is in Team Sports. 

CLICK HERE TO LEARN MORE

True North Visits Lausanne and Geneva

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Olympic News Leader AROUND THE RINGS Selects True North for Strategic Partnership Guidance

As a former marketing executive with the 1996 Atlanta Committee for the Olympic Games (ACOG) and United States Olympic Committee (USOC), I’m very excited to announce our new partnership with Around The Rings (ATR) – the world’s most respected source for information and news within the Olympic Movement.

True North Management Group (TNMG) was selected to work with ATR to develop Strategic Partnerships with brands and organizations interested in engaging with ATR’s exclusive, executive community of decision-making subscribers. ATR provides its subscribers with up to the minute Olympic news updates and alerts with a variety of digital and print media assets.

For more information on the opportunities to associate your brand with this exclusive audience, check out www.AroundTheRings.com or contact me directly.

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