Branded Entertainment | True North Management Group

Archive for the ‘ Branded Entertainment ’ Category

Are You Achieving True North?

Assume for a moment that reaching the North Pole is the goal for your organization. The chartered plan for reaching the defined destination will determine if the journey is achieved and the trip successful. The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal.

One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized.

This is the purpose of True North …
guiding your organization towards full monetization and …
ACHIEVING TRUE NORTH!

If your company or organization needs business development guidance, please consider True North Management Group. Now in our 15th year, we specialize in building emotional connections between our clients’ target audiences and consumer brands.

We research, identify and negotiate sponsorship and partnership deals for companies across several verticals of business, including sports, entertainment, film/TV, gaming, technology, media and mixed-use retail developments.

Areas of expertise include:

Expert Sponsorship Intelligence
Sponsorship & Naming Rights
Strategic Planning
Research, Identification & Negotiation
Rights Procurement
Prospect Landscaping
Brand Activation & Integration
Product Placement & Showcasing
Experiential & Immersive Marketing
Social Media Development & Outreach
Product & Celebrity Endorsements

I welcome the opportunity to answer any questions and talk about your needs. Please let me know if we can help.

Thanks!

-Brian

Brian Baker

Managing Partner, Founder

True North Management Group

Atlanta, Georgia

brianbaker@truenorthmgtgroup.com

2022: 03/01
CATEGORY: Account Activation
Brand Integration
Branded Entertainment
Business Development
Client Relationships
Consumer Engagement
Corporate Hospitality
Driving Sales
eSports
Event Production
Experiential Marketing
Monetizing Assets
Product Placement
Product Sampling
Promotional Platform
Sales Consulting
sponsorship
Sponsorship Sales
Strategic Partnerships
Targeted Branding
Uncategorized
Video Gaming
Youth Sports
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True North Selected by College Battle of the Bands



True North is currently developing marketing partnerships for the
much anticipated 5th Annual College Battle of the Bands.  College
Battle is the only nationwide collegiate musician search, staging
packed-house events to find the top college bands and touring 40+
campuses to participate in major back-to-school festivities -
engaging students in a relevant & entertaining way through one-to-one
dialogue while inspiring authentic, viral reach!



If you would like to learn more about this exciting marketing
opportunity, please give me a call or drop me an email - I'll 
contact you immediately. Rock on!
-Brian
More Info:
2013 College Battle Fact Sheet: CBOB Sales Sheet
2012 Promo Video: http://youtu.be/hMENdZPFGNE

2013: 05/09
CATEGORY: Brand Integration
Branded Entertainment
Consumer Engagement
Experiential Marketing
Product Sampling
Targeted Branding
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TRUE NORTH SELECTED TO HELP EARTH DAY 2013 BUILD MARKETING PARTNERSHIPS FOR HISTORIC SUSTAINABILITY SHOWCASE AT UNION STATION!

True North Management Group is excited to work with EARTH MONTH 2013 at the historic Union Station in Washington DC to celebrate the 43rd Anniversary of EARTH DAY. Observed by over one billion people in 192 countries, EARTH DAY is the world’s largest simultaneous event.

Our primary responsibility is to build marketing and communication partnerships with companies and organizations interested in sharing their vision of a sustainable EARTH! Premier Tourist and Landmark Association, The Earth Day Network and Union Station have partnered to provide a world-class exhibition and showcase for sustainability and environmental education, growth and awareness. In celebration of the 43rd Anniversary of Earth Day on April 22nd, 2013, Union Station will dedicate the entire month of April to promoting a more sustainable environment with interactive exhibits, a farmers market, ECO-conscious film festival, STEM science fair, recycling center, alternative energy demo’s, product sampling, new technology demo’s, music, dance and more!

For more information and to become engaged in this very important program, please contact me directly and we can review the multiple marketing partnerships currently available.

CLICK HERE to review the EARTH DAY 2013 Partnership Overview

2012: 11/16
CATEGORY: Account Activation
Amass Following
Brand Integration
Branded Entertainment
Consumer Engagement
Eco-Conscious
Environmental Responsibility
Event Production
Experiential Marketing
Product Sampling
Sustainability
Targeted Branding
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TNMG SEEKING BRAND INTEGRATION PARTNERS FOR NEW TV SERIES

True North Management Group (TNMG) is the exclusive brand integration agent for two new TV series coming out in 2013 from EJD Productions (EJD) – MVP starring former NFL 6-time Pro Bowler Terrell Owens and PRIVATE PARTY hosted by Daisy Fuentes. EJD is the creator and executive producer for NBC’s newest hit reality series, FASHION STAR, hosted by Elle Macpherson and provides the deepest brand integration in Hollywood by incorporating a brand into the script and show’s creative content before shooting the project, such as Saks 5^th, H&M and Macy’s in Fashion Star.

MVP is a new 12-episode reality competition series that gives 10 competitors the chance to transform themselves from average people into super-humans and unlock the potential within them.

PRIVATE PARTY is a unique late night music show that breaks the mold of traditional variety and talk programs. Set on the grounds of a super-chic house in the hills of Los Angeles, the audience is invited into the coolest party of the night where the smartest conversations & most electrifying performances will happen.

TNMG is seeking 4-5 brand integration partners for each series. Integration opportunities include naming rights of areas within the primary venues, product/service placement and use by talent and guests and official category sponsorships.

TNMG is securing brand partners NOW-4Q12; National TV Network will be secured when show (with brand partners baked into the content) by 1Q12; Expecting to shoot these projects 1Q13-3Q13; should begin airing in 3Q13.

CONTACT ME DIRECTLY FOR MORE DETAILS.

2012: 08/15
CATEGORY: Brand Integration
Branded Entertainment
Product Placement
Sponsorship Sales
Strategic Partnerships
TAGS: #BakerTrueNorth
#BrandIntegration
#DaisyFuentes
#FashionStar
#MVP
#NewTVSeries
#PrivateParty
#TerrellOwens
#TNMG
daisy fuentes
late night music
national tv network
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HELPING BRANDS MONETIZE TO THEIR FULLEST POTENTIAL

Assume for a moment that reaching the North Pole is the goal for an organization. The journey to reach the destination alone will determine if the goal is reached and the trip successful. The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal. One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized. That is the purpose of True North Management Group (TNMG).

TNMG works with Brand organizations to guide them onto a course to develop and fully monetize their potential. The key steps in the pathway:

• Identify and stratify key Brand Assets

• Align objectives with organizational structure, people and processes

• Assess, amass and quantify the “fanatic” following

• Match Brand Values with high-opportunity partnerships (sponsors, alliance partners, etc.)

2012: 04/13
CATEGORY: Account Activation
Amass Following
Branded Entertainment
Monetizing Assets
Product Placement
Sales Consulting
Sponsorship Sales
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Brian Baker, Founder, Managing Partner