Experiential Marketing | True North Management Group

Archive for the ‘ Experiential Marketing ’ Category

Are You Achieving True North?

Assume for a moment that reaching the North Pole is the goal for your organization. The chartered plan for reaching the defined destination will determine if the journey is achieved and the trip successful. The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal.

One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized.

This is the purpose of True North …
guiding your organization towards full monetization and …
ACHIEVING TRUE NORTH!

If your company or organization needs business development guidance, please consider True North Management Group. Now in our 15th year, we specialize in building emotional connections between our clients’ target audiences and consumer brands.

We research, identify and negotiate sponsorship and partnership deals for companies across several verticals of business, including sports, entertainment, film/TV, gaming, technology, media and mixed-use retail developments.

Areas of expertise include:

Expert Sponsorship Intelligence
Sponsorship & Naming Rights
Strategic Planning
Research, Identification & Negotiation
Rights Procurement
Prospect Landscaping
Brand Activation & Integration
Product Placement & Showcasing
Experiential & Immersive Marketing
Social Media Development & Outreach
Product & Celebrity Endorsements

I welcome the opportunity to answer any questions and talk about your needs. Please let me know if we can help.

Thanks!

-Brian

Brian Baker

Managing Partner, Founder

True North Management Group

Atlanta, Georgia

brianbaker@truenorthmgtgroup.com

2022: 03/01
CATEGORY: Account Activation
Brand Integration
Branded Entertainment
Business Development
Client Relationships
Consumer Engagement
Corporate Hospitality
Driving Sales
eSports
Event Production
Experiential Marketing
Monetizing Assets
Product Placement
Product Sampling
Promotional Platform
Sales Consulting
sponsorship
Sponsorship Sales
Strategic Partnerships
Targeted Branding
Uncategorized
Video Gaming
Youth Sports
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2018 Atlanta Silverbacks Football Club Sponsorship

The World’s Game, Your Community, Your Team!

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine again in 2018. True North is currently building the sponsorship partners for the entire 2018 year. All sponsors receive branding and exposure with the team, players and 5,000-seat Atlanta Silverbacks Park for all of 2018 — including access to the 600,000+ visitors, 400+ amateur, youth, coed teams and the largest Hispanic soccer league in Georgia (100+ teams).

Download 2018 Sponsorship Kit

The Atlanta Silverbacks compete in the Southeast Conference of the National Premiere Soccer League (NPSL). The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid.

17 Regular Season league matches (10 home)
Extended Brand Exposure: Away matches in New Orleans, Knoxville, Chattanooga, Nashville, Memphis, Asheville, Charlotte, Birmingham, Hampton
Several more “friendly” matches scheduled
Opening match May 6, 2018, Atlanta Silverbacks Park
1,500 average Match Day attendance
www.AtlantaSilverbacksFC.com

Atlanta Silverbacks Audience

Gender: 70% Men 30% Women
Household Income: $75K+
Lifestyles: 48% Married 75% w/children in HH
Race: White – 42% Hispanics – 27% Other – 31%

Sponsorships range from $5,000 – $40,000

Download 2018 Sponsorship Kit

Atl Silverbacks Park

CONTACT INFO:

Brian Baker, Founder, Managing Partner

True North Management Group

Atlanta – Georgia

+1 (404) 641-1932

brianbaker@truenorthmgtgroup.com

2017: 10/09
CATEGORY: Brand Integration
Client Relationships
Corporate Hospitality
Experiential Marketing
Millennials
Premium Hospitality
Premium Ticket Packages
Product Sampling
Promotional Platform
Right Thing To Do
Sponsorship Sales
Strategic Partnerships
Targeted Branding
Uncategorized
TAGS: Atlanta Silverbacks Football Club
Hispanic Market
Millennials
NPSL
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MomoCon Convention 2018

Anime + Gaming + Comics/Manga

#1 All-Ages Geek Culture Convention in the Southeast

2018 Fact Sheet

MomoCon is the fastest growing all-ages geek culture and gaming convention in the Southeast. Unique attendees and total 4-day attendees expect to increase to 34k and 90k respectively in 2018.

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics.

Sponsorship Opportunities:

Presenting & Official Sponsors
Main Stage, Attendee Bags/Badges, Discussion Panels, Workshops, Exhibit Areas, Tournaments, Contests, Awards Show
Brand Activations, Product Showcasing
Large Format Banners, Wraps, Billboards
Special Events & More…..

2018 MomoCon Sponsorship Kit

MomoCon’s audience is tech-savvy early adopters who are passionate media consumers, especially new media content through YouTube, Twitch, and through social channels. MomoCon is one of the rare opportunities to engage with this highly sought-after audience of Millennials and Gen Z’ers through in person interaction and activations.

Social Media Community:

Facebook, 62.9k

Twitter, 22.5k

Instagram, 9.3k

Tumblr, 2,7k

flickr, 17k photos

YouTube, 319k views

MomoCon.com 1,014,295 unique views (5/30/16-6/1/17)

Contact me directly for more information:

Brian Baker, Founder, Managing Partner

True North Management Group

brianbaker@truenorthmgtgroup.com

(404) 641-1932

2017: 09/21
CATEGORY: All-Ages
Animation
Anime
Brand Integration
Comics
Consumer Engagement
Cosplay
Cosplayers
eSports
Experiential Marketing
Geek Culture
Gen Z'ers
Generation Z
Japanese Animation
Manga
Millennials
Product Sampling
Promotional Platform
sponsorship
Strategic Partnerships
Tabletop Gaming
Targeted Branding
Video Gaming
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Introducing Ponce City Market

True North Management Group has been retained by Ponce City Market in Atlanta to manage requests for brand activations, promotions, and sponsorships.

Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants built around a Central Food Hall. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community.

Give me a call and we’ll set up a site visit or a call to discuss the opportunities. If you haven’t visited Ponce City Market already, you need to, it’s quickly becoming the must-go-to attraction in Atlanta.

Let’s talk! – Brian

Brian Baker, Managing Partner, True North Management Group

brianbaker@truenorthmgtgroup.com // 404-641-1932

Find Me On My LinkedIn

2017: 05/11
CATEGORY: Brand Integration
Consumer Engagement
Experiential Marketing
Media
Millennials
ponce city market
Product Sampling
Promotional Platform
sponsorship
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TRUE NORTH WELCOMES 3-TIME GOLD MEDALIST HEATHER MITTS

True North is very excited to welcome U.S. Soccer star Heather Mitts as a client. True North has been engaged by another client, TeamUniformOrders.com (TUO), to establish a Sports Celebrity Marketing Division and Heather will be the first ambassador for the program. TUO is the nation’s most advanced Online Ordering Technology for Sports.

Heather is a rock star, juggling multiple careers in coaching, broadcasting, modeling, charity work and “mommying.” Her soccer accomplishment are ridiculous……

Three-time Olympic gold medalist with her U.S. Soccer teams
Played in 100+ international matches
Two-time World Cup medalist
U-21 Nordic Cup champion
NCAA champion at the University of Florida
Two-time All-American

You will also see Heather all summer on television as an Analyst with Fox Sports and the coverage of the FIFA Women’s World Cup in Canada, hosting the reality show Soccer Superstar on Nickelodeon and again this Fall on the sidelines covering football with the SEC Network. Heather has also graced the covers and pages of several sports and fashion magazines, including Sports Illustrated, Maxim and FHM to name a few.

True North will focus on the marketing, promotion and sponsorship sales for the Heather Mitts Camps and expanding Heather’s role as the first ambassador for TUO’s Sports Celebrity Division. Heather will host two camps this Summer for 200+ lucky girls and boys, 8-18, in Philadelphia and Cincinnati. The kids will hear Heather’s “Dream Big” story and run “skills drills” with a real “Soccer Superstar.”

True North is very excited to work with this beautiful and talented athlete, professional and Mom.

2015: 04/07
CATEGORY: Event Production
Experiential Marketing
Gold Medalist
Heather Mitts
Soccer Camps
Sponsorship Sales
Strategic Partnerships
Youth Sports
TAGS: Dream Big
FIFA Womens World Cup
gold medalist
heather mitts
kick like a girl
Kick Like Mitts
Mom
soccer camps
soccer superstar
TeamUniformOrders.com
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TRUE NORTH RETAIL DIVISION ENGAGES NEW MULTI-USE PROPERTIES

True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago. True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations. True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-signiﬁcant structure, located in one of Atlanta’s most cherished neighborhoods.

2014: 10/09
CATEGORY: Brand Integration
Business Development
Consumer Engagement
Experiential Marketing
Monetizing Assets
Sponsorship Sales
Strategic Partnerships
Targeted Branding
TAGS: #BakerTrueNorth
900 north michigan shops
advertising
brand activation
brand integration
mall marketing
marketing
monetization
ponce city market
sponsorship
true north management group
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True North Selected by College Battle of the Bands



True North is currently developing marketing partnerships for the
much anticipated 5th Annual College Battle of the Bands.  College
Battle is the only nationwide collegiate musician search, staging
packed-house events to find the top college bands and touring 40+
campuses to participate in major back-to-school festivities -
engaging students in a relevant & entertaining way through one-to-one
dialogue while inspiring authentic, viral reach!



If you would like to learn more about this exciting marketing
opportunity, please give me a call or drop me an email - I'll 
contact you immediately. Rock on!
-Brian
More Info:
2013 College Battle Fact Sheet: CBOB Sales Sheet
2012 Promo Video: http://youtu.be/hMENdZPFGNE

2013: 05/09
CATEGORY: Brand Integration
Branded Entertainment
Consumer Engagement
Experiential Marketing
Product Sampling
Targeted Branding
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TRUE NORTH SELECTED TO HELP EARTH DAY 2013 BUILD MARKETING PARTNERSHIPS FOR HISTORIC SUSTAINABILITY SHOWCASE AT UNION STATION!

True North Management Group is excited to work with EARTH MONTH 2013 at the historic Union Station in Washington DC to celebrate the 43rd Anniversary of EARTH DAY. Observed by over one billion people in 192 countries, EARTH DAY is the world’s largest simultaneous event.

Our primary responsibility is to build marketing and communication partnerships with companies and organizations interested in sharing their vision of a sustainable EARTH! Premier Tourist and Landmark Association, The Earth Day Network and Union Station have partnered to provide a world-class exhibition and showcase for sustainability and environmental education, growth and awareness. In celebration of the 43rd Anniversary of Earth Day on April 22nd, 2013, Union Station will dedicate the entire month of April to promoting a more sustainable environment with interactive exhibits, a farmers market, ECO-conscious film festival, STEM science fair, recycling center, alternative energy demo’s, product sampling, new technology demo’s, music, dance and more!

For more information and to become engaged in this very important program, please contact me directly and we can review the multiple marketing partnerships currently available.

CLICK HERE to review the EARTH DAY 2013 Partnership Overview

2012: 11/16
CATEGORY: Account Activation
Amass Following
Brand Integration
Branded Entertainment
Consumer Engagement
Eco-Conscious
Environmental Responsibility
Event Production
Experiential Marketing
Product Sampling
Sustainability
Targeted Branding
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Brian Baker, Founder, Managing Partner