Archive for the ‘ Experiential Marketing ’ Category

2018 Atlanta Silverbacks Football Club Sponsorship

The World’s Game, Your Community, Your Team!

Atlanta Silverbacks Park

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine again in 2018.  True North is currently building the sponsorship partners for the entire 2018 year.  All sponsors receive branding and exposure with the team, players and 5,000-seat Atlanta Silverbacks Park for all of 2018 — including access to the 600,000+ visitors, 400+ amateur, youth, coed teams and the largest Hispanic soccer league in Georgia (100+ teams).

 
POWERPNT_2017-04-04_13-12-40The Atlanta Silverbacks compete in the Southeast Conference of the National Premiere Soccer League (NPSL). The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid.   
  • 17 Regular Season league matches (10 home) 
  • Extended Brand Exposure: Away matches in New Orleans, Knoxville, Chattanooga, Nashville, Memphis, Asheville, Charlotte, Birmingham, Hampton
  • Several more “friendly” matches scheduled
  • Opening match May 6, 2018, Atlanta Silverbacks Park
  • 1,500 average Match Day attendance
  • www.AtlantaSilverbacksFC.com

more talentAtlanta Silverbacks Audience

  • Gender:    70% Men   30% Women
  • Household Income:   $75K+
  • Lifestyles:   48% Married  75% w/children in HH
  • Race:   White – 42%   Hispanics – 27%   Other – 31%

Sponsorships range from $5,000 – $40,000

Download 2018 Sponsorship Kit

Atl Silverbacks Park

CONTACT INFO:

Brian Baker, Founder, Managing Partner

True North Management Group

Atlanta – Georgia

+1 (404) 641-1932

brianbaker@truenorthmgtgroup.com

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MomoCon Convention 2018  

Anime + Gaming + Comics/Manga

#1 All-Ages Geek Culture Convention in the Southeast

2018 Fact Sheet

MomoCon is the fastest growing all-ages geek culture and gaming convention in the Southeast. Unique attendees and total 4-day attendees expect to increase to 34k and 90k respectively in 2018.

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics.

Sponsorship Opportunities: 

  • Presenting & Official Sponsors
  • Main Stage, Attendee Bags/Badges, Discussion Panels, Workshops, Exhibit Areas, Tournaments, Contests, Awards Show
  • Brand Activations, Product Showcasing
  • Large Format Banners, Wraps, Billboards
  • Special Events & More…..

2018 MomoCon Sponsorship Kit

 

MomoCon’s audience is tech-savvy early adopters who are passionate media consumers, especially new media content through YouTube, Twitch, and through social channels. MomoCon is one of the rare opportunities to engage with this highly sought-after audience of Millennials and Gen Z’ers through in person interaction and activations. 

Social Media Community:

 

TRUE NORTH

Contact me directly for more information:

Brian Baker, Founder, Managing Partner

True North Management Group

brianbaker@truenorthmgtgroup.com

(404) 641-1932

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Introducing Ponce City Market

True North Management Group has been retained by Ponce City Market in Atlanta to manage requests for brand activations, promotions, and sponsorships.

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Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants built around a Central Food Hall. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community.

Give me a call and we’ll set up a site visit or a call to discuss the opportunities. If you haven’t visited Ponce City Market already, you need to, it’s quickly becoming the must-go-to attraction in Atlanta.

Let’s talk! – Brian

Brian Baker, Managing Partner, True North Management Group 

brianbaker@truenorthmgtgroup.com // 404-641-1932

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TRUE NORTH WELCOMES 3-TIME GOLD MEDALIST HEATHER MITTS

True North is very excited to welcome U.S. Soccer star Heather Mitts as a client. True North has been engaged by another client, TeamUniformOrders.com (TUO), to establish a Sports Celebrity Marketing Division and Heather will be the first ambassador for the program. TUO is the nation’s most advanced Online Ordering Technology for Sports.

Heather MittsHeather is a rock star, juggling multiple careers in coaching, broadcasting, modeling, charity work and  “mommying.”  Her soccer accomplishment are ridiculous……

  • Three-time Olympic gold medalist with her U.S. Soccer teams
  • Played in 100+ international matches
  • Two-time World Cup medalist
  • U-21 Nordic Cup champion
  • NCAA champion at the University of Florida
  • Two-time All-American

gold medals

You will also see Heather all summer on television as an Analyst with Fox Sports and the coverage of the FIFA Women’s World Cup in Canada, hosting  the reality show Soccer Superstar on Nickelodeon and again this Fall on the sidelines covering football with the SEC Network. Heather has also graced the covers and pages of several sports and fashion magazines, including Sports Illustrated, Maxim and FHM to name a few.

Heather Mitts Soccer Camps

True North will focus on the marketing, promotion and sponsorship sales for the Heather Mitts Camps and expanding Heather’s role as the first ambassador for TUO’s Sports Celebrity Division.  Heather will host two camps this Summer for 200+ lucky girls and boys, 8-18, in Philadelphia and Cincinnati.  The kids will hear Heather’s “Dream Big” story and run “skills drills” with a real “Soccer Superstar.”

True North is very excited to work with this beautiful and talented athlete, professional and Mom.

TRUE NORTH RETAIL DIVISION ENGAGES NEW MULTI-USE PROPERTIES

True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago.  True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations.  True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-significant structure, located in one of Atlanta’s most cherished neighborhoods.

True North Selected by College Battle of the Bands

College Battle

True North is currently developing marketing partnerships for the
much anticipated 5th Annual College Battle of the Bands.  College
Battle is the only nationwide collegiate musician search, staging
packed-house events to find the top college bands and touring 40+
campuses to participate in major back-to-school festivities -
engaging students in a relevant & entertaining way through one-to-one
dialogue while inspiring authentic, viral reach!

College Battle Fans

If you would like to learn more about this exciting marketing
opportunity, please give me a call or drop me an email - I'll 
contact you immediately. Rock on!
-Brian
More Info:
2013 College Battle Fact Sheet: CBOB Sales Sheet
2012 Promo Video: http://youtu.be/hMENdZPFGNE

True North Contact
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