Archive for the ‘ Uncategorized ’ Category

Are You Achieving True North?

Assume for a moment that reaching the North Pole is the goal for your organization.  The chartered plan for reaching the defined destination will determine if the journey is achieved and the trip successful.  The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal.

One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized.

lights 5 gifThis is the purpose of True North …
guiding your organization towards full monetization and …

If your company or organization needs business development guidance, please consider True North Management Group.  Now in our 10th year, we specialize in building emotional connections between our clients’ audiences and brand partners. 

true-north-3We research, identify and negotiate sponsorship and partnership deals for properties across several verticals of business, including sports, entertainment, film/TV, gaming, technology, media and mixed-use retail developments.  

Areas of expertise include:

  • Sponsorship & Naming Rights
  • Strategic Planning
  • Research, Identification & Negotiation
  • Rights Procurement
  • Prospect Landscaping
  • Brand Activation & Integration
  • Product Placement & Showcasing
  • Experiential & Immersive Marketing
  • Social Media Development & Outreach
  • Product & Celebrity Endorsements

I welcome the opportunity to answer any questions and talk about your needs.  You can also review the True North Overview 2018.  Please let me know if we can help. 



Brian Baker

Managing Partner, Founder

True North Management Group

Atlanta, Georgia



Introducing LNKBOX: Turnkey Branded Pedicab Services

LNKBOXPartnership Announcement

True North has recently partnered with LNKBOX, an exciting pedicab and media company.  Our role will be to expand their partnerships nationwide with events, venues, advertisers and agencies.

Pedicab service is trending up with brands and consumers. LNKBOX provides scale-able, pedal-powered, eco-friendly brand engagements for patrons and new innovative media for advertisers/sponsors.

National + Turnkey + Scale-able

LNKBOX works with all types of events and venues such as festivals, races, campuses, conventions, sporting arenas, malls, amphitheaters, cruise terminals, resorts, casinos – and more.

Turnkey Solution


LNKBOX Cargo Container

LNKBOX is a turnkey national solution. We handle everything – equipment, graphics (provided by the brand), printing, installation, shipping, storage, permitting, drivers, training and campaign deployment

The Box


10-Cab Storage

Up to ten pedicabs are shipped in the LNKBOX cargo container (20’l x 8’w x 9.6’h).  If a campaign is multiple days, or a venue wants to use for multiple events, the container fits in a standard parking spot and conveniently provides storage for as long as needed.  The container can also be branded to match the promotion if needed.


The Drivers (Brand Ambassadors)

LNKBOX hires, trains and manages a young and enthusiastic crew of drivers who complete the brand experience with patrons.  They become the brand ambassadors, wearing branded apparel, talking up the brand, distributing flyers, coupons, brochures, products and more – all while delivering a fun pedal-powered brand experience.

The Cabs

The cabs can be branded and modified in a variety of executions and can be used for showcasing products, sampling, distributing info, etc.

New Media, New Value, New Engagement!

Please let me know if you would like to learn more about this innovative media platform.

 LNKBOX Overview 2018 Brands

Brian Baker

Managing Partner

True North Management Group

(404) 641-1932


SportAccord Summit in Bangkok


Global Advertising Alert – Special Edition Magazine

With 25 years of experience, Around the Rings (ATR) is uniquely positioned to provide advertisers with a highly-targeted platform for reaching Olympic, football, and world sport decision-makers. Nothing can replace on-the-scene coverage of events, leadership and insights into the ongoing business of the Olympic Movement. Since 1992, Editor-in-Chief Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar.

SportAccord Summit is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organizing committees,cities, press and media, businesses and other organisations involved in the development of sport.

SportAccord videoATR is produces 2,500+ must-read Special Edition magazines for the SportAccord Summit. They will be distributed in Bangkok and shared electronically with ATR’s influential executive subscribers and social media community (170,000+ followers). It’s also archived online for permanent viewing on ATR’s website. We hope that you will secure your ad.

The deadline for submission is March 15th.

Here are the advertising opportunities for this publication.

Presenting Sponsor  ($15,475)

  • Front Cover – Logo and Presenting Sponsor recognition
  • Inside Front Cover Full Page Ad

Outside Back Cover  ($9,975)

Inside Back Cover  ($6,475)

Full Page Inside  ($4,475)

½ Page Inside  ($3,475)

Please contact me directly for more information on these opportunities for SportAccord Summit or to learn more about ATR’s extensive digital assets.

Thanks friends!



Happy Holidays from TRUE NORTH


Brian Baker | Founder, Managing Director, Chief Monetizer

Atlanta | Georgia

Only Phone:  +1 (404) 641-1932 (24/7 – Seriously)


2018 Atlanta Silverbacks Football Club Sponsorship

The World’s Game, Your Community, Your Team!

Atlanta Silverbacks Park

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine again in 2018.  True North is currently building the sponsorship partners for the entire 2018 year.  All sponsors receive branding and exposure with the team, players and 5,000-seat Atlanta Silverbacks Park for all of 2018 — including access to the 600,000+ visitors, 400+ amateur, youth, coed teams and the largest Hispanic soccer league in Georgia (100+ teams).

POWERPNT_2017-04-04_13-12-40The Atlanta Silverbacks compete in the Southeast Conference of the National Premiere Soccer League (NPSL). The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid.   
  • 17 Regular Season league matches (10 home) 
  • Extended Brand Exposure: Away matches in New Orleans, Knoxville, Chattanooga, Nashville, Memphis, Asheville, Charlotte, Birmingham, Hampton
  • Several more “friendly” matches scheduled
  • Opening match May 6, 2018, Atlanta Silverbacks Park
  • 1,500 average Match Day attendance

more talentAtlanta Silverbacks Audience

  • Gender:    70% Men   30% Women
  • Household Income:   $75K+
  • Lifestyles:   48% Married  75% w/children in HH
  • Race:   White – 42%   Hispanics – 27%   Other – 31%

Sponsorships range from $5,000 – $40,000

Download 2018 Sponsorship Kit

Atl Silverbacks Park


Brian Baker, Founder, Managing Partner

True North Management Group

Atlanta – Georgia

+1 (404) 641-1932

The Big HUGE Tiny House Event




The Big Huge Tiny House Event returns to Ponce City Market on August 26-27, 2017.  One of the year’s most anticipated events, drawing 12,000+ in 2016.  The event will be located on the lawn and 30-minute parking lot in front of Mountain High Outfitters.  The producer of the event is Tiny House Atlanta, a Georgia nonprofit dedicated to building walkable, sustainable “micro-hood” communities while educating individuals, groups and cities about the positive impacts of micro living.

Enjoy multiple Tiny House Tours and talk sustainability with all of the interesting vendors in the Sustainable Village.  Join the Speaker Series in the General Assembly and learn about composting, landscaping architecture, solar influences on the environment, and more!

True North is seeking brands for sponsorship, brand activation and media opportunities.

amphitheater 2_LI  image002 (1)


  • Tiny House Atlanta
  • MicroLife Institute
  • Shelter Tiny Homes
  • Free Range Tiny Homes

Tiny Houses Decorated by: Williams and Sonoma, West Elm, Surgarboo Creek, Citizen Supply



Vendors: Garden Towers, King of Pops, Honeysuckle Gelato, Compost Wheels, Live Thrive Atlanta, U.S. Green Building Council – Georgia, Hannah Solar, Mitsubishi, Pattern R&D, GA Organics, The Department of Sustainability, Earth Share, LifeCycle Building Center, Slow Food Atlanta, Habitat for Humanity – DeKalb, Grounds for Empowerment


SPEAKERS SERIES – Saturday, August 26, 2017, General Assembly, 2nd Floor PCM

11am-12pm  “Planting And The Streets”

MARIO CAMBARDELLA is a licensed landscape architect, a certified erosion and sedimentation design professional. Mario currently serves as the City of Atlanta’s first Urban Agriculture Director in the Mayor’s Office of Sustainability and responsible for agriculture-related policy development, program management, and technical expert for food production, aggregation, distribution, and restoration within the City limits.

PAUL KNIGHT is an Associate at Historical Concepts, an award-winning architecture and planning firm in Atlanta. Paul is also the Executive Director of the Douglas C. Allen Institute for the Study of Cities, a non-profit 501(c)3 that promotes better urbanism through design and policy studies.

2pm-3pm  “Drawdown: A Blueprint For Reversing Global Warming”

KATHARINE WILKINSON is Senior Writer at Project Drawdown, where she has focused on bringing to life the New York Times best-seller Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming. Katharine’s interdisciplinary background cuts across sustainability, strategy, and thought leadership.


Presenting Sponsor

  • Exclusive Sponsorship
  • Presenting Sponsor designation on all digital promotional collateral as well as social media outreach preceding and during the event. Ponce City Market’s social media is very engaging and loaded with Influencers.
  • Facebook 64.2k followers 
  • Twitter 29.2k followers
  • Instagram 93.7k followers
  • You Tube 51.5k views
  • Presenting Sponsor recognition in General Assembly for speaker presentations.
  • Vendor booth at event for your company to meet the audience and distribute information.
  • Presenting Sponsor signage on-site at event.

 Official Sponsor

  • Exclusive category
  • Presenting Sponsor recognition in General Assembly for speaker presentations.
  • Vendor Booth for your company to meet the audience, distribute information, support the cause.
  • Official Sponsor signage on-site at event


  • Vendor Booth for your company to meet the audience, distribute information, support the cause.
  • Listing as a Supporter in digital collateral and social media outreach


Brian Baker, Managing Partner, True North Management Group    (404-641-1932



New Client: MomoCon Convention

MomoCon 2018 MomoCon 2018

MomoCon 2018

May 24-27, 2018

Georgia World Congress Center, Atlanta

Branding Opportunities: 

  • Presenting & Official Sponsors
  • Sponsors for Main Stage, Attendee Bags, Panels, Workshops, Exhibit Areas, Tournaments, Awards Show
  • Brand Activations
  • Large Format Banners
  • Special Events, More.

MomoCon is an all-ages Geek Culture Convention in Atlanta. With more than 31,000 unique attendees and 84,000+ turnstile attendance in 2017 (May 25-28), MomoCon is one of the fastest growing all ages conventions in the country. 

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics and much much more over this 4-day event.


2017 MomoCon RECAP – May 25-28, 2017
  • Georgia World Congress Center
  • 31,000 unique attendees, 84,000 turnstiles for 4-day event
  • 64% of attendees from GA (16% SC, FL, AL, TN)
  • 53% Ages 18-25
  • 53% Male
  • Hosted 5 content rooms and 6 Tournaments- all live on Twitch – generating 350,000 unique viewers, 1.2 mil minutes watched
  • 300+ different exhibitors in 150,000 sq ft of exhibit space. 
  • 190,000 sq ft gaming hall featuring PC Freeplay, BYOC LAN, 80 console stations, 4 e-sport stages, and 100 tournament stations. 
  • 350 panel sessions, 180 accepted media, and 100 guest speakers.
Social Media Community: – 1,014,295 unique views (5/30/16 – 6/1/17)


MomoCon Crowd

Contact me directly for more information:

Brian Baker, Managing Partner

True North Management Group

(404) 641-1932

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