History’s Greatest Forgotten Olympic Hero

History’s Greatest Forgotten Olympic Hero

Op-Ed by George Hirthler

The modern Olympic Movement seldom tells its origin story—and that’s a shame.  Because it’s a story that could serve as an important and inspiring counterpoint to the perfect storm of disasters that are thundering across the headlines in the run up to the Rio Olympic Games. It’s a biographical story of a small man with a giant spirit, a French aristocrat with an unrelenting drive and a vision for building a better world through sport.  It’s a heartbreaking story of personal tragedy, financial sacrifice and end-of-life anonymity that nevertheless propelled the Olympic Games to become the world’s greatest recurring celebration of humanity.

It is, of course, the story of the founder of the modern Olympic Games, Baron Pierre de Coubertin.  You may know the name, but few people outside the Olympic Family do.  In fact, Coubertin ranks as one of history’s greatest forgotten heroes.  People all over the world admire and follow his legacy, but few know his name.  More than 3.5 billion people—half the world’s population—tuned in to watch some part of the London 2012 Olympic Games—and Rio 2016 is on track to match London’s audience.  But across thousands of hours of Olympic broadcasts and billions of digital impressions, it is unlikely that the name of Coubertin will register.

And yet, his personal imprint will be seen everywhere.  As John MacAloon wrote in This Great Symbol in 1981, “No modern institution so important as the Olympics owes its existence so fully to the actions of a single person … Moreover, for all the vast changes that have accrued to the Games since their first celebration in 1896, they still bear indelibly—from their flag to their official ideology—the stamp of Pierre de Coubertin.”

Coubertin was born in Paris on January 1, 1863, the very day that Abraham Lincoln signed the Emancipation Proclamation.  While that is pure coincidence, it is a fact that Coubertin spent his life—and his family fortune—liberating people through sport.  When he was eight, he saw the disastrous effects of the Franco-Prussian war with Paris under siege and the 200,000 residents of the city literally starving. When he was eleven, the Germans began a six-year excavation of Ancient Olympia and his young imagination was inflamed as the classical world suddenly leaped from the pages of his Jesuit school books in statues, monuments and stories of Olympic legends long lost.  As a young aristocrat in Belle Époque Paris, he embraced the egalitarian values of the Third Republic and gained powerful political allies as he led the effort to introduce sport into the sterile French education system of the time, borrowing the model of games for schoolboys pioneered in Great Britain by Thomas Arnold of Rugby.

At twenty-six, he saw the grand possibilities of international events as the Eiffel Tower crowned the 1889 Paris Universal Exposition—and he organized the world’s first Congress on Physical Education as part of its program. As his mentor, Jules Simon, the former Prime Minister of France, delivered the keynote address at the  first Universal Peace Congress during that fair, Coubertin envisioned something even greater—a global festival of youth that would unite our world in friendship and peace through sport. 

Five years later, in the great hall of the Sorbonne, as he led 2000 delegates to resurrect of the Olympic Games in modern form, he said, “We shall not have peace until the prejudices which now separate the different nations shall have been outlived. To attain this end, what better means than to bring the youth of all countries periodically together for amicable trials of muscular strength and agility.”

Today, in the horrendous match set of crises in global sport and Brazil’s host city, it’s easy to overlook the extraordinary success of the movement that Coubertin launched in 1894. But when the Games open on August 5th, the modern Olympic Movement will have completed a 122-year journey across the border of its fifth continent.  By almost every measure, the Olympic Movement ranks as the most successful international movement of the 20th century.  Its value to our world is far more important than the competition that will soon take place in Rio.  In its symbols and rituals, the Olympic Movement fills our fractious world with hope and shows us—as the nations of our world march into the arena in a full display of human diversity—that the things we have in common are far more powerful than the things that divide us.

And that is an extraordinary tribute to the life and vision of a 5’ 3” Frenchman who should be remembered as a giant of our times.

George Hirthler is the author of The Idealist, a fictionalized biography of Baron Pierre de Coubertin

The Idealist is available for purchase at

www.coubertintheidealist.com 

book pic JPEG

True North is proud to be helping George Hirthler spread the word of this great novel.

Founded by Brian Baker (former USOC senior sports marketing executive) who has extensive experience in sports, entertainment, media and retail.

True North works directly with properties to guide them on a path to fully monetize their audience.

Brian Baker | Managing Partner, Founder

True North Management Group

Atlanta | Georgia

Only Phone:      +1 404 641 1932 (24/7 – Seriously)

Email:        brianbaker@truenorthmgtgroup.com

Website:    www.TrueNorthMgtGroup.com

LinkedIn:   http://www.linkedin.com/in/truenorthmgtgroup

Twitter:      bakertruenorth 

Thomas Bach Contributes Preface for Coubertin Novel

True North      

SPECIAL CLIENT ANNOUNCEMENT from True North Management Group — June 22, 2016

Thomas Bach Contributes Preface for Coubertin Novel

THE IDEALIST, By George Hirthlerbook pic JPEG

 

“In reimagining Coubertin’s life, Hirthler not only pays homage to our founder, but gives us a portrait of a man for whom no sacrifice was too great, no challenge too high, no goal too distant.”

  – From the Preface

 

The Idealist, George Hirthler’s historical novel on the life and times of Baron Pierre de Coubertin—the founder of the modern Olympic Games—continues to garner praise from the leadership of the Olympic Movement.  

IOC President Thomas Bach has contributed the following PREFACE, which is reprinted here as it appears in the novel. 

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The Idealist is a vivid portrait of an extraordinary man set against the backdrop of transformation that gave us the splendors of Paris in the luminous years of the Belle Époch. Hirthler’s meticulously researched writing evokes a vivid historical panorama of the birth of the modern Olympic Movement through the eyes of the man who made it happen. 

In the pages of this novel, we are transported to the front rows of history and immersed in the untold story of Coubertin’s unrelenting drive to create our world’s greatest celebration of humanity.

The Idealist is now printed and bound and about to be shipped to those who have ordered advance copies. See below for link to the book’s web site. 

Order your copies today: www.coubertintheidealist.com 

George Hirthler

Author George Hirthler

For more information, please contact me directly:
 
Brian Baker
Managing Partner, Founder
True North Management Group
True North
Atlanta, Georgia, USA
+1 (404) 641-1932
BrianBaker@truenorthmgtgroup.com
 
About Us:
True North is proud to be helping George Hirthler spread the word of this unprecedented Olympic novel.

True North was founded by former USOC sports marketing executive Brian Baker in 2007.  

We focus on helping properties monetize current and strategically created new assets with their viewing audience/consumers, advertisers and sponsors. Client and industry focus on Olympic Movement, Digital Media, Work/Live/Play Retail Development and Entertainment Programs/Events. 

Around The Rings Advertising Alert

AROUND THE RINGS – OFFICIAL MEDIA PARTNER

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2016 SportAccord Convention – WHERE SPORT MEETS

Lausanne, Switzerland – April 17-22, 2016

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Remaining Advertising Available “Must-Read” Special Edition Magazine

2,500+ Special Edition Around the Rings magazines will be distributed onsite at SAC16, shared electronically to ATR’s influential subscribers and industry-leading social media community, and archived on ATR’s website for permanent viewing.

Remaining advertising inventory and prices below:

  • Presenting Sponsor (Front Cover recognition and logo, Inside Front Cover Full Page Ad) $15,475
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DEADLINE – MARCH 15, 2016

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Please contact me directly for more information on these opportunities or to learn more about ATR’s extensive digital assets.

Brian Baker, +1 (404) 641-1932

 

True North Excited to Welcome New Client – InTown Suites

True North is immediately seeking brand partners interested in engaging with InTown Suites’ 137,000+ annual extended-stay guests and 24,000+ guest residences. Sponsorships, brand activations and promotions are available now for the first time: Lobby, In-Room, Television and Online.
InTown Suites
  • 54% Male 46% Female
  • 55% Guests Income $25k+ and 31% $50k+
  • 24,000 Guests Residences
  • 8.8+ Million Room MapNights
  • 189 Properties in 22 States
  • 85% Occupancy Rate
Several Branding Channels Available 
 

Brand Channels

  • Lobby TV’s and Collateral
  • In-Room Collateral
  • Website Branding and Mobile App
  • Internet Landing Page
  • On-Site Brand Activations
  • And More ……..
Happy to set up a call to discuss ideas and opportunities for this innovative branding platform.   
Regards,
Brian
Please contact me directly:
True North Management Group

Brian Baker

 

 

 

 

Transportation Will Be Challenging in Rio This Summer

Venues for the 2016 Rio Summer Olympic Games are divided into 4 primary zones. Do you have your transportation plan settled?  True North Management Group is working with Worldwide Event Specialist DowEvents to provide VIP Transportation Services in Rio this Summer.  DowEvents has secured 40+ VIP vehicles with multi-lingual drivers and managers.   Please contact me directly to secure your vehicle and driver.  +1 (404) 641-1932, BrianBaker@truenorthmgtgroup.com

rio map - zones

Barra Zone
Located in the west part of the city, affluent Barra is visually stunning. With panoramic mountain views, aquamarine beaches, and acres of greenspace, Barra’s natural beauty will provide a spectacular backdrop for the 2016 Summer Games.

Hosting 20 different disciplines and showcasing half of the games’ athletes, the Barra Zone will be the center of the action in 2016. Barra is home to both Rio Olympic Park and the Olympic Village and will feature some of the most popular events, including basketball, diving, and swimming, just to name a few.

Copacabana Zone
World-famous Copacabana is what many people envision of when they think of Rio; the long stretch of beach, friendly, fun-loving locals (known as Cariocas), open-air cafes, and lively dance halls ensure there is always something to do at any time of the day (or night)!

Copacabana Zone venues include Copacabana Stadium, which in the summer of 2016 will be filled with enthusiastic beach volleyball fans, Lagoa Rodrigo de Freitas for rowing and cayak/canoe sprint, and Fort Copacabana, where thousands of fans will cheer on their hometown heroes in the rowing competitions. Other notable sports in Copacabana include triathlon, swimming (open water), and cycling.

Maracanã Zone
Just North of Copacabana is the Maracanã Zone. Close to the city’s downtown core and Rio de Janeiro State University, the area has a promenade and bicycle path, attracting people to the area for both work and play.

Site of the opening and closing ceremonies, Maracanã Stadium will also play host to the World Cup Final in 2014. This area also boasts João Havelange Stadium and Maracanãzinho Arena. Fans of athletics, volleyball, and of course football, can look forward to spending time the popular Maracanã Zone.

Deodoro Zone
Also in western Rio, and north of the Barra Zone, rests Deodoro. The most rural of all four zones, it offers a more suburban feel, with plenty of green space surrounding the venues, and is popular with younger Cariocas.

Among the many venues in Deodoro are the National Equestrian Center and X Park, which will house Olympic Mountain Bike Park, Olympic Whitewater Stadium, and Olympic BMX Center. As a result, the summer of 2016 will see Deodoro filled with an interesting blend of equine fans and extreme sports enthusiasts.

Rio Transportation Plan

Call me and I’ll set you up!
Brian Baker | Managing Partner, Founder
True North Management Group
Atlanta | Georgia 
Only Phone:      +1 404 641 1932 (24/7 – Seriously)
Email:        brianbaker@truenorthmgtgroup.com 
Website:    www.TrueNorthMgtGroup.com 
LinkedIn:   http://www.linkedin.com/in/truenorthmgtgroup  
Twitter:      @bakertruenorth  

The terms Olympics, Summer Olympics, and 2016 Summer Olympics are registered trademarks of the United States Olympic Committee (USOC).  The limited use of the terms Olympics, Summer Olympics, and 2016 Summer Olympics herein, if any, is for factual description purposes only.  True North Management Group and DowEvents are in no way associated with the Rio 2016 Organizing Committee, the IOC and/or Rio 2016 Summer Olympics. True North Management Group and DowEvents are in no way authorized by the United States Olympic Committee.  The United States Olympic Committee has not licensed or endorsed True North Management Group and DowEvents to sell goods and/or services in conjunction with Olympic events such as the 2016 Rio Olympics.”  DowEvents is an independent, Worldwide Event Specialist. True North Management Group is an independent Consulting and Marketing Services Company.

Time To Make Plans For The Masters

Many consider the Masters the number one client entertainment event in the world.  Not only is it the toughest ticket, but the event presents the greatest challenges to deliver a high level of service to guests and attendees.  In my personal AND professional opinion, Don Dow and his company DowEvents  delivers the best turn-key experience at the Masters.  The last 20 years have presented DowEvents with the opportunity to develop a solid infrastructure and staff unmatched in the Masters Hospitality marketplace.

True North is working with DowEvents to share their premium hospitality packages directly with our personal and professional network.  Packages include Executive Housing, Tournament Badges, Championship Club Hospitality Access, Transportation and more.  Now is the time to make your plans, while inventory still exist.

Click Here For Detailed Info

The Championship Club (TCC) is a private hospitality facility owned by DowEvents and located just a short stroll from the front gates of Augusta National Golf Club.  TCC provides a comfortable location to relax over a gourmet meal, enjoy your favorite beverage, check in with the office or even grab a quick nap on the deck.  The welcoming staff is on hand to see to all your needs and after a long day at the Course, a quick massage could be on the agenda as well.  TCC Video

“>TCC Photo Gallery

Inventory still available include the following:

2-Day Individual Wave Packages & 1-Day Badge With Hospitality 

Wave I – Practice Rounds           April 4-6,         $3,975/person

Wave II – Opening Rounds         April 6-8,        $6,975/person

Wave III – The Weekend             April 8-10,      $6,975/person

1-Day Badge & Hospitality         April 5-10,       $850-$1,650/person

Click Here For Detailed Info

We also have hospitality packages for Super Bowl 50 in San Francisco, Country Music Awards Music Festival in Nashville and transportation packages for the Summer Games in Rio.  

Let me know if interested, happy to set you up.

Regards,

Brian Baker

Managing Partner, True North Management Group

Only Phone: +1 (404) 641-1932 (24/7, Seriously)

Email: BrianBaker@TrueNorthMgtGroup.com

Website: www.TrueNorthMgtGroup.com

Facebook: BakerTrueNorth

Twitter: @BakerTrueNorth

True North Partners With Worldwide Event Specialists DowEvents

dow logoDowEvents

True North is excited to partner with worldwide event specialists DowEvents. Over the past 20+ years DowEvents has been at 20 Masters Tournaments, and numerous Super Bowls, Ryder Cups, Olympic Games, World Cups, US Opens, Kentucky Derbys and other major events in the U.S., Europe, Asia, Canada, Mexico and South America. DowEvents packages include premium hospitality, tickets, accommodations, transportation and logistics planning.

True North will be focusing on the following upcoming premium events:

DowEvents is a relationship-orientated company that prides itself on its long lasting relationships with its customers and suppliers. When used properly, Corporate Hospitality is a powerful tool – Driving Sales, Retaining Customers, Developing New Relationships, Rewarding Top Performers. DowEvents are the guys to make it happen.  More info to follow…….

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