SportAccord Summit in Bangkok

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Global Advertising Alert – Special Edition Magazine

With 25 years of experience, Around the Rings (ATR) is uniquely positioned to provide advertisers with a highly-targeted platform for reaching Olympic, football, and world sport decision-makers. Nothing can replace on-the-scene coverage of events, leadership and insights into the ongoing business of the Olympic Movement. Since 1992, Editor-in-Chief Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar.

SportAccord Summit is the world’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organizing committees,cities, press and media, businesses and other organisations involved in the development of sport.

SportAccord videoATR is produces 2,500+ must-read Special Edition magazines for the SportAccord Summit. They will be distributed in Bangkok and shared electronically with ATR’s influential executive subscribers and social media community (170,000+ followers). It’s also archived online for permanent viewing on ATR’s website. We hope that you will secure your ad.

The deadline for submission is March 15th.

Here are the advertising opportunities for this publication.

Presenting Sponsor  ($15,475)

  • Front Cover – Logo and Presenting Sponsor recognition
  • Inside Front Cover Full Page Ad

Outside Back Cover  ($9,975)

Inside Back Cover  ($6,475)

Full Page Inside  ($4,475)

½ Page Inside  ($3,475)

Please contact me directly for more information on these opportunities for SportAccord Summit or to learn more about ATR’s extensive digital assets.

Thanks friends!

Brian

2018
02/28
CATEGORY
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SEASON’S GREETINGS

Happy Holidays from TRUE NORTH

WHO WE ARE

Brian Baker | Founder, Managing Director, Chief Monetizer

Atlanta | Georgia

Only Phone:  +1 (404) 641-1932 (24/7 – Seriously)

brianbaker@truenorthmgtgroup.com

  

2017
12/19
CATEGORY
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2018 Atlanta Silverbacks Football Club Sponsorship

The World’s Game, Your Community, Your Team!

Atlanta Silverbacks Park

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine again in 2018.  True North is currently building the sponsorship partners for the entire 2018 year.  All sponsors receive branding and exposure with the team, players and 5,000-seat Atlanta Silverbacks Park for all of 2018 — including access to the 600,000+ visitors, 400+ amateur, youth, coed teams and the largest Hispanic soccer league in Georgia (100+ teams).

 
POWERPNT_2017-04-04_13-12-40The Atlanta Silverbacks compete in the Southeast Conference of the National Premiere Soccer League (NPSL). The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid.   
  • 17 Regular Season league matches (10 home) 
  • Extended Brand Exposure: Away matches in New Orleans, Knoxville, Chattanooga, Nashville, Memphis, Asheville, Charlotte, Birmingham, Hampton
  • Several more “friendly” matches scheduled
  • Opening match May 6, 2018, Atlanta Silverbacks Park
  • 1,500 average Match Day attendance
  • www.AtlantaSilverbacksFC.com

more talentAtlanta Silverbacks Audience

  • Gender:    70% Men   30% Women
  • Household Income:   $75K+
  • Lifestyles:   48% Married  75% w/children in HH
  • Race:   White – 42%   Hispanics – 27%   Other – 31%

Sponsorships range from $5,000 – $40,000

Download 2018 Sponsorship Kit

Atl Silverbacks Park

CONTACT INFO:

Brian Baker, Founder, Managing Partner

True North Management Group

Atlanta – Georgia

+1 (404) 641-1932

brianbaker@truenorthmgtgroup.com

2017
10/09
CATEGORY
Brand Integration
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Corporate Hospitality
Experiential Marketing
Millennials
Premium Hospitality
Premium Ticket Packages
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MomoCon Convention 2018  

Anime + Gaming + Comics/Manga

#1 All-Ages Geek Culture Convention in the Southeast

2018 Fact Sheet

MomoCon is the fastest growing all-ages geek culture and gaming convention in the Southeast. Unique attendees and total 4-day attendees expect to increase to 34k and 90k respectively in 2018.

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics.

Sponsorship Opportunities: 

  • Presenting & Official Sponsors
  • Main Stage, Attendee Bags/Badges, Discussion Panels, Workshops, Exhibit Areas, Tournaments, Contests, Awards Show
  • Brand Activations, Product Showcasing
  • Large Format Banners, Wraps, Billboards
  • Special Events & More…..

2018 MomoCon Sponsorship Kit

 

MomoCon’s audience is tech-savvy early adopters who are passionate media consumers, especially new media content through YouTube, Twitch, and through social channels. MomoCon is one of the rare opportunities to engage with this highly sought-after audience of Millennials and Gen Z’ers through in person interaction and activations. 

Social Media Community:

 

TRUE NORTH

Contact me directly for more information:

Brian Baker, Founder, Managing Partner

True North Management Group

brianbaker@truenorthmgtgroup.com

(404) 641-1932

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2017
09/21
CATEGORY
All-Ages
Animation
Anime
Brand Integration
Comics
Consumer Engagement
Cosplay
Cosplayers
eSports
Experiential Marketing
Geek Culture
Gen Z'ers
Generation Z
Japanese Animation
Manga
Millennials
Product Sampling
Promotional Platform
sponsorship
Strategic Partnerships
Tabletop Gaming
Targeted Branding
Video Gaming
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The Big HUGE Tiny House Event

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The Big Huge Tiny House Event returns to Ponce City Market on August 26-27, 2017.  One of the year’s most anticipated events, drawing 12,000+ in 2016.  The event will be located on the lawn and 30-minute parking lot in front of Mountain High Outfitters.  The producer of the event is Tiny House Atlanta, a Georgia nonprofit dedicated to building walkable, sustainable “micro-hood” communities while educating individuals, groups and cities about the positive impacts of micro living.

Enjoy multiple Tiny House Tours and talk sustainability with all of the interesting vendors in the Sustainable Village.  Join the Speaker Series in the General Assembly and learn about composting, landscaping architecture, solar influences on the environment, and more!

True North is seeking brands for sponsorship, brand activation and media opportunities.

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TINY HOUSE TOURS

  • Tiny House Atlanta
  • MicroLife Institute
  • Shelter Tiny Homes
  • Free Range Tiny Homes

Tiny Houses Decorated by: Williams and Sonoma, West Elm, Surgarboo Creek, Citizen Supply

tours

SUSTAINABLE VILLAGE

Vendors: Garden Towers, King of Pops, Honeysuckle Gelato, Compost Wheels, Live Thrive Atlanta, U.S. Green Building Council – Georgia, Hannah Solar, Mitsubishi, Pattern R&D, GA Organics, The Department of Sustainability, Earth Share, LifeCycle Building Center, Slow Food Atlanta, Habitat for Humanity – DeKalb, Grounds for Empowerment

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SPEAKERS SERIES – Saturday, August 26, 2017, General Assembly, 2nd Floor PCM

11am-12pm  “Planting And The Streets”

MARIO CAMBARDELLA is a licensed landscape architect, a certified erosion and sedimentation design professional. Mario currently serves as the City of Atlanta’s first Urban Agriculture Director in the Mayor’s Office of Sustainability and responsible for agriculture-related policy development, program management, and technical expert for food production, aggregation, distribution, and restoration within the City limits.

PAUL KNIGHT is an Associate at Historical Concepts, an award-winning architecture and planning firm in Atlanta. Paul is also the Executive Director of the Douglas C. Allen Institute for the Study of Cities, a non-profit 501(c)3 that promotes better urbanism through design and policy studies.

2pm-3pm  “Drawdown: A Blueprint For Reversing Global Warming”

KATHARINE WILKINSON is Senior Writer at Project Drawdown, where she has focused on bringing to life the New York Times best-seller Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming. Katharine’s interdisciplinary background cuts across sustainability, strategy, and thought leadership.

SPONSORSHIP OPPORTUNITIES

Presenting Sponsor

  • Exclusive Sponsorship
  • Presenting Sponsor designation on all digital promotional collateral as well as social media outreach preceding and during the event. Ponce City Market’s social media is very engaging and loaded with Influencers.
  • Facebook 64.2k followers 
  • Twitter 29.2k followers
  • Instagram 93.7k followers
  • You Tube 51.5k views
  • Presenting Sponsor recognition in General Assembly for speaker presentations.
  • Vendor booth at event for your company to meet the audience and distribute information.
  • Presenting Sponsor signage on-site at event.

 Official Sponsor

  • Exclusive category
  • Presenting Sponsor recognition in General Assembly for speaker presentations.
  • Vendor Booth for your company to meet the audience, distribute information, support the cause.
  • Official Sponsor signage on-site at event

Supporter

  • Vendor Booth for your company to meet the audience, distribute information, support the cause.
  • Listing as a Supporter in digital collateral and social media outreach

Contact             

Brian Baker, Managing Partner, True North Management Group

brianbaker@truenorthmgtgroup.com    (404-641-1932

 

 

2017
08/03
CATEGORY
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Great day with MELT U Interns

Had a blast speaking to the fabulous group of interns at MELT!  Shared the exciting things True North are doing for client Ponce City Market.  Thanks to Vince Thompson, Chair/CEO at MELT for inviting me to participate.  These guys really get it!

Image may contain: 3 people, people smiling, tree and outdoor

Our MELT U interns headed over to Ponce City Market to hear from Brian Baker of True North Management Group! We were able to make a stop for lunch at The Varsity, too.

 

2017
07/21
CATEGORY
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Introducing Ponce City Market

True North Management Group has been retained by Ponce City Market in Atlanta to manage requests for brand activations, promotions, and sponsorships.

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Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants built around a Central Food Hall. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community.

Give me a call and we’ll set up a site visit or a call to discuss the opportunities. If you haven’t visited Ponce City Market already, you need to, it’s quickly becoming the must-go-to attraction in Atlanta.

Let’s talk! – Brian

Brian Baker, Managing Partner, True North Management Group 

brianbaker@truenorthmgtgroup.com // 404-641-1932

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2017
05/11
CATEGORY
Brand Integration
Consumer Engagement
Experiential Marketing
Media
Millennials
ponce city market
Product Sampling
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2017 Sponsorship Kit – Atlanta Silverbacks Football Club

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine in 2017. True North has been retained to secure the 2017 sponsor roster for this exciting team and their home, Silverbacks Park.  All sponsorships

logo and stadium  atlanta-silverbacks

have been reduced by 40% (CALL IT OUR STIMULUS PACKAGE) and include branding and exposure with the the team, players and park for an entire calendar year — including access to the 600,000+ visitors and hundreds of amatuer, youth, coed and hispanic teams and leagues that use the park year-round.    

  • Centrally located Greater Atlanta Market 
  • 3200 Atlanta Silverbacks Way, Atlanta, GA 30340
  • The park houses a 5,000−seat stadium, four (4) full-size turf soccer fields and is open 360 days per year
  • Home to 400+ men’s, women’s and co-ed weekly amateur teams
  • 600,000 annual visitors to Silverbacks Park
  • Home to the largest Hispanic−based soccer leagues in Georgia (100+ teams)

The Silverbacks compete in the North American Premiere Soccer League (NPSL), the largest and fastest growing League in America with over 80 teams. 

NPSL-Official-Logo.jpg National Premier Soccer League

The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid. Over 5M National Monthly Viewership across its networks of teams and affiliates.

ATLANTA SILVERBACKS AUDIENCE:

  • Gender:                             70% Men   30% Women
  • Household Income:       $75K+
  • Lifestyles:                         48% Married  75% w/children in HH
  • Race:                                  White – 42%   Hispanics – 27%   Other – 31%

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2017 SPONSORSHIP PACKAGES (May 1, 2017 – April 30, 2018)

EXCLUSIVE GOLD JERSEY SPONSOR — $24,000 (was $40,000)

GOLD JERSEY LOGO

– Exclusive Sponsorship (only one sold) & Official Category Sponsor

– Logo on FRONT & BACK of players’ game jerseys (home & away)

– Four (4) stadium banners (7’hx35’w), four (4) field boards (3’hx20’w)

– Two (2) logos painted on field turf, Logo branded player seats

– Brand activation booth at front entrance of all home games

– Four (4) public announcements during home games

– Sponsor logo and recognition on front of home game programs and all promotional materials (e.g. pocket schedule, team poster)

– Logo (special offer) on back of each home game ticket

– On field promotion before game and halftime during home games

– Access to Silverbacks players for appearances, commercials and events 

– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)

– Twenty (20) VIP tickets, 

– Forty (40) general admission tickets for each home game

 SILVER JERSEY SPONSOR — $15,000 (was $25,000)

SILVER JERSEY LOGO

– Official Category Sponsor (only two sold)

– Logo on SLEEVE or SHORTS of players’ game uniform (home/away)

– Two (2) stadium banners (7’h x 35’w)

– Two (2) field boards (3’h x 20’w)

– Brand activation booth at front entrance of each home game

– Two (2) public announcements during home games

– Access to Silverbacks players for appearances, commercials and events 

– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)

– Sponsor logo and recognition in home game programs and all promotional materials (e.g. pocket schedule, team poster)

– Ten (10) VIP tickets, 

-Twenty (20) general admission tickets for each home game

 BRONZE SPONSOR — $9,000 (was $15,000)

silverback200IMG_20140503_192851_709

– Official Category Sponsor

– Two (2) field boards (3’h x 20’w)

– Brand activation booth at front entrance for all home games

– One (1) public announcement during home games

– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)

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– Logo and sponsor recognition in home game programs and promotional materials (e.g. pocket schedule, team poster)

– Four (4) VIP tickets, 

– Ten (10) general admission tickets for each home game

 OTHER SPONSORSHIPS

SIGNS

– 7’w x 35’h Stadium Banner Sponsor ($2,500/year)

– 3’w x 20’h On-Field Board Sponsor ($1,500/year)

– 10’w x 10’w booth located STADIUM front entrance ($500/game)

Please contact me to secure your sponsorship.
True North Management Group

Brian Baker, Founder, Managing Partner

True North Management Group

+1 (404) 641-1932

brianbaker@truenorthmgtgroup.com

www.TrueNorthMgtGroup.com 

2017
04/05
CATEGORY
Uncategorized
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Join ATR in Aarhus, Denmark for the 2017 SportAccord Convention

April 2-7, 2017

About Around the Rings

new-logo

With nearly 25 years of experience, Around the Rings (ATR) is uniquely positioned to provide advertisers with a highly-targeted platform for reaching Olympic, football, and world sport decision-makers. Nothing can replace on-the-scene coverage of events, leadership and insights into the ongoing business of the Olympic Movement. Since 1992, Editor-in-Chief Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar.

SportAccord Convention

 

World’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organizing committees, cities, press and media, businesses and other organizations involved in the development of sport.

Special Edition Advertising Available – 2017 SportAccord Convention

2,500+ magazines will be distributed onsite at SAC17 Convention and host hotels, shared electronically to ATR’s influential subscribers and industry-leading social media community (170,000+), and archived on ATR’s website for permanent viewing. 

Remaining inventory and prices below:

  • Presenting Sponsor (Front Cover recognition and logo, Inside Front Cover Full Page)  $15,475
  • Inside Back Cover  $6,475
  • Full Page Inside  $4,475
  • ½ Page   $2,775
  • Outside Back Cover  $9,975 
  • 2-Page Centerfold  $8,775

DEADLINE – MARCH 1, 2017

Please contact me directly for more information on these opportunities or to learn more about ATR’s extensive digital assets.

Brian Baker, Founder, Managing Partner

True North Management Group

+1 (404) 641-1932

brianbaker@truenorthmgtgroup.com 

Review ATR’s Special Edition for last year’s SportAccord Convention – click here

Not a ATR subscriber? Click here to subscribe

2017
02/06
CATEGORY
Uncategorized
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