Brian Baker, Founder, Managing Partner

Download True North Overview 2018

Founded in 2007, True North Management Group specializes in building emotional connections between our clients’ target audiences and brand partners. We research, identify and negotiate sponsorship and partnership deals for properties across all genres, including sports, entertainment, gaming, technology, media and mixed-use retail developments.

• Sponsorship & Naming Rights
• Strategic Planning
• Research, Identification & Negotiation
• Rights Procurement
• Prospect Landscaping
• Brand Activation & Integration
• Product Placement & Showcasing
• Experiential & Immersive Marketing
• Social Media Development & Outreach
• Product & Celebrity Endorsements

Current and Previous Clients:
• 2018 Pan American Beach Handball Championships, Oceanside, CA
• Atlanta Silverbacks Football Club, National Premier Soccer League
• BB&T Tennis Open Championships, Atlanta, ATP and USTA
• DowEvents, Premium Hospitality (Masters, Ryder Cup)
• MomoCon Convention, Atlanta, 4-day event, 84k+ attendees, Japanese Anime, Comics, eSports, Video & Tabletop Games
• Hi-Rez Studios, Video Game Publisher (Smite, Paladins)
• O2 Media, TV Production, Balancing Act & Designing Spaces, Lifetime Network
• Doctor Gadget Company, Tech Gadgets Specialist Celebrity, ABC’s The View & Extra
• Premier Exhibitions, Titanic: The Artifacts Exhibition, BODIES, Dialog In The Dark
• College Battle of the Bands, National Band Competition
• Ponce City Market (Jamestown Properties), Atlanta, Mixed-Use
• 900 North Michigan Ave. Shops (JMB Reality Corp.), Chicago, Luxury Retail Center
• Regency Centers, National Shopping Center Owner
• The Fabulous Fox Theatre, Atlanta
• Jones Lang LaSalle (JLL), National, Mixed-Use
• Cousins Properties (The Avenues), Atlanta, Upscale Retail
• North American Properties (Atlantic Station), Atlanta, Mixed-Use
• Around The Rings, Global Olympic Media
• World Football Insider, Global Football (Soccer) Media
• TeamUniformOrders.com, Sports Apparel Ordering Technology

ABOUT TRUE NORTH FOUNDER –

BRIAN BAKER

25+ Year Sales, Marketing and Sponsorship professional with a proven record of engineering lucrative new revenue opportunities and partnerships for Premium Sports, Entertainment, Media, Gaming, eSports, Technology and Retail Properties, including but not limited to the following:

United States Olympic Committee (USOC) – Created and managed first internal corporate sponsorship development division for the USOC. Sold, managed and activated over $900 million in Olympic sponsorship deals for the U.S. Olympic Team and U.S.-based Olympic Games (Atlanta, Salt Lake). Structure developed still in place today.

Atlanta Sports Council & Horizon Awards – Conceived, developed and produced the nation’s first national awards event for the Sports Business Industry to recognize the thought-leaders and innovators in sports, media and technology. Purpose was to elevate the awareness and perception of Atlanta sports, recruit new influential members, and generate new streams of revenue for the Chamber of Commerce. Event generated national awareness and contributed 10% to annual income.

Simon Property Group – Conceived, created and managed an entire new category of business. Established New Business Partnership Group featuring the development of the nation’s first national mall media network in 400+ malls, providing marketers with fully integrated access to Simon’s 2 billion+ annual shoppers. Three-year effort generated $50 million in additional annual revenue, with top competitive mall retailers attempting to follow suit by creating similar business groups.

Premier Exhibitions – Re-invented the core business model from one of building exhibitions and selling tickets to one that amassed the fanatical base of followers and incorporated a multi-tiered, global, sponsorship platform. Multiple new streams of revenue were established for the top Brands – Titanic Artifacts Exhibition, BODIES The Exhibition and Dialog In The Dark Exhibition.