ABOUT TRUE NORTH

ABOUT TRUE NORTH

True North Management Group, is a consulting firm, specializes in creating and expanding revenue streams for our clients by helping them think outside of their core business models, providing some simple adjustments and implementing innovative strategies to fully monetize their assets and consumers. We have 25+ years of vast, cross-industry experience working with content-driven, consumer-focused companies in sports, entertainment, retail and media – ensuring in all cases that each business model is maximizing all assets, cultivating and connecting with their mass of consumers personally, and their revenue direction is accurately pointing True North!

True North Management Group

CLIENTS & PARTNER PROJECTS

– Around The Rings (ATR) & World Football Insider (WFI), Global Media Company for Olympics and World Cup industries
– DowEvents, Worldwide Event Specialists providing corporate hospitality for Masters, Olympic Games, Super Bowls and more
– Heather Mitts, 3-time soccer gold medalist, sponsorships, endorsements, camps

– InTown Suites, nation’s largest wholly owned Extended Stay Brand
– Ponce City Market, mixed-use development located in a historic building in Atlanta (Retail, Residential, Office)
– 900 North Michigan Avenue Shops, a Luxury Retail Center on Chicago’s Magnificent Mile, adjoining the Four Seasons
– Regency Centers, National Shopping Center Owner/Manager
– The Fabulous Fox Theatre, Historic Theatre in Atlanta
– BB&T Tennis Open Championships (ATP event), Professional Men’s Tournament

– Doctor Gadget Company, Tech Specialist with frequent appearances on ABC’s The View & Extra
– Premier Exhibitions, Global Exhibition Company (Titanic: The Artifacts Exhibition, BODIES: The Exhibition, Dialog In The Dark Exhibition)
– O2 Media, Inc., Television Production Company (The Balancing Act & Designing Spaces TV Shows, Lifetime TV Network)
– Jones Lang LaSalle, Global Property Owner/Manager (Retail, Residential, Office)
– Cousins Properties, Leading Diversified Real Estate Company
– College Battle of the Bands, National Band Competition

ABOUT TRUE NORTH FOUNDER –

BRIAN BAKER

    

25+ Year Sales, Marketing and Sponsorship professional with a proven record of engineering lucrative new revenue opportunities and partnerships for Premium Sports, Entertainment, Media and Retail Properties, including but not limited to the following:

United States Olympic Committee (USOC) – Created and managed first internal corporate sponsorship development division for the USOC. Sold, managed and activated over $900 million in Olympic sponsorship deals for the U.S. Olympic Team and U.S.-based Olympic Games (Atlanta, Salt Lake). Structure developed still in place today.

Atlanta Sports Council & Horizon Awards – Conceived, developed and produced the nation’s first national awards event for the Sports Business Industry to recognize the thought-leaders and innovators in sports, media and technology. Purpose was to elevate the awareness and perception of Atlanta sports, recruit new influential members, and generate new streams of revenue for the Chamber of Commerce. Event generated national awareness and contributed 10% to annual income.

Simon Property Group – Conceived, created and managed an entire new category of business. Established New Business Partnership Group featuring the development of the nation’s first national mall media network in 400+ malls, providing marketers with fully integrated access to Simon’s 2 billion+ annual shoppers. Three-year effort generated $50 million in additional annual revenue, with top competitive mall retailers attempting to follow suit by creating similar business groups.

Premier Exhibitions – Re-invented the core business model from one of building exhibitions and selling tickets to one that amassed the fanatical base of followers and incorporated a multi-tiered, global, sponsorship platform. Multiple new streams of revenue were established for the top Brands – Titanic Artifacts Exhibition, BODIES The Exhibition and Dialog In The Dark Exhibition.

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