Archive for the ‘ Consumer Engagement ’ Category

Introducing LNKBOX: Turnkey Branded Pedicab Services

LNKBOXPartnership Announcement

True North has recently partnered with LNKBOX, an exciting pedicab and media company.  Our role will be to expand their partnerships nationwide with events, venues, advertisers and agencies.

Pedicab service is trending up with brands and consumers. LNKBOX provides scale-able, pedal-powered, eco-friendly brand engagements for patrons and new innovative media for advertisers/sponsors.

National + Turnkey + Scale-able

LNKBOX works with all types of events and venues such as festivals, races, campuses, conventions, sporting arenas, malls, amphitheaters, cruise terminals, resorts, casinos – and more.

Turnkey Solution

LNKBOX

LNKBOX Cargo Container

LNKBOX is a turnkey national solution. We handle everything – equipment, graphics (provided by the brand), printing, installation, shipping, storage, permitting, drivers, training and campaign deployment

The Box

STORAGE

10-Cab Storage

Up to ten pedicabs are shipped in the LNKBOX cargo container (20’l x 8’w x 9.6’h).  If a campaign is multiple days, or a venue wants to use for multiple events, the container fits in a standard parking spot and conveniently provides storage for as long as needed.  The container can also be branded to match the promotion if needed.

 

The Drivers (Brand Ambassadors)

LNKBOX hires, trains and manages a young and enthusiastic crew of drivers who complete the brand experience with patrons.  They become the brand ambassadors, wearing branded apparel, talking up the brand, distributing flyers, coupons, brochures, products and more – all while delivering a fun pedal-powered brand experience.

The Cabs

The cabs can be branded and modified in a variety of executions and can be used for showcasing products, sampling, distributing info, etc.

New Media, New Value, New Engagement!

Please let me know if you would like to learn more about this innovative media platform.

 LNKBOX Overview 2018 Brands

Brian Baker

Managing Partner

True North Management Group

(404) 641-1932

brianbaker@truenorthmgtgroup.com

 

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Are You Achieving True North?

Assume for a moment that reaching the North Pole is the goal for your organization.  The chartered plan for reaching the defined destination will determine if the journey is achieved and the trip successful.  The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal.

One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized.

lights 5 gifThis is the purpose of True North …
guiding your organization towards full monetization and …
ACHIEVING TRUE NORTH!

If your company or organization needs business development guidance, please consider True North Management Group.  Now in our 10th year, we specialize in building emotional connections between our clients’ audiences and brand partners. 

true-north-3We research, identify and negotiate sponsorship and partnership deals for properties across several verticals of business, including sports, entertainment, film/TV, gaming, technology, media and mixed-use retail developments.  

Areas of expertise include:

  • Sponsorship & Naming Rights
  • Strategic Planning
  • Research, Identification & Negotiation
  • Rights Procurement
  • Prospect Landscaping
  • Brand Activation & Integration
  • Product Placement & Showcasing
  • Experiential & Immersive Marketing
  • Social Media Development & Outreach
  • Product & Celebrity Endorsements

I welcome the opportunity to answer any questions and talk about your needs.  You can also review the True North Overview 2018.  Please let me know if we can help. 

Thanks!

-Brian

Brian Baker

Managing Partner, Founder

True North Management Group

Atlanta, Georgia

brianbaker@truenorthmgtgroup.com

 

MomoCon Convention 2018  

Anime + Gaming + Comics/Manga

#1 All-Ages Geek Culture Convention in the Southeast

2018 Fact Sheet

MomoCon is the fastest growing all-ages geek culture and gaming convention in the Southeast. Unique attendees and total 4-day attendees expect to increase to 34k and 90k respectively in 2018.

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics.

Sponsorship Opportunities: 

  • Presenting & Official Sponsors
  • Main Stage, Attendee Bags/Badges, Discussion Panels, Workshops, Exhibit Areas, Tournaments, Contests, Awards Show
  • Brand Activations, Product Showcasing
  • Large Format Banners, Wraps, Billboards
  • Special Events & More…..

2018 MomoCon Sponsorship Kit

 

MomoCon’s audience is tech-savvy early adopters who are passionate media consumers, especially new media content through YouTube, Twitch, and through social channels. MomoCon is one of the rare opportunities to engage with this highly sought-after audience of Millennials and Gen Z’ers through in person interaction and activations. 

Social Media Community:

 

TRUE NORTH

Contact me directly for more information:

Brian Baker, Founder, Managing Partner

True North Management Group

brianbaker@truenorthmgtgroup.com

(404) 641-1932

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Introducing Ponce City Market

True North Management Group has been retained by Ponce City Market in Atlanta to manage requests for brand activations, promotions, and sponsorships.

Picture3

Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants built around a Central Food Hall. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community.

Give me a call and we’ll set up a site visit or a call to discuss the opportunities. If you haven’t visited Ponce City Market already, you need to, it’s quickly becoming the must-go-to attraction in Atlanta.

Let’s talk! – Brian

Brian Baker, Managing Partner, True North Management Group 

brianbaker@truenorthmgtgroup.com // 404-641-1932

Find Me On My LinkedIn

New Marketing Partners for InTown Suites

We are happy to share good news from our client InTown Suites who recently added The Weather Group’s “Local Now” and credit builder eCredable to its marketing partner roster with Showtime.

True North is continuing to seek additional partners interested in engaging (and marketing to) to the guests staying at InTown Suites. With 189 properties across 22 States, they have 24,154 guest rooms and an 86% occupancy rate – that’s 20,772 occupied suites every day. With an average of two people per suite, they host 15+ million occupied guest nights annually.

InTown Suites provides an alternative to traditional apartments and extended-stay hotels by offering fully furnished, apartment style accommodations, affordable weekly rates, and a community atmosphere. Rooms are very “homey” and locations are proximate to walkable retail. InTown Suites more closely resembles a multi-family apartment than a hotel. At hotels, guests come and go, spending just one or two nights on average. At InTown Suites, a typical guest stays months at a time with each location offering apartment-style amenities so they feel right at home.

This can be a heck of a sales opportunity/marketing platform for your organization. Much like advertising and consumer engagement platforms in malls, airports, hotels, etc. — InTown Suites can provide targeted marketing directly to their consumers (guests) via multiple modes of engagement in their lobbies and guest rooms, mobile app, wi-fi login page, website and more.

InTown Suites’ guests are diverse and stay primarily for low cost, flexible, short-term housing. However, other reasons for staying include commercial construction projects (construction workers), extended work assignments (traveling nurses, blue, white and gray collar workers), military duty, relocation, divorce or other personal situations, in between homes/apartments and low cost vacation.

The annual cost of the promotion is very affordable, ranging from $1,500-$2,500 per InTown Suites location activated!  For more detailed information, please  visit the link below:

intown-suites-overview-2016

Let me know if you would like more information about this great opportunity.

  • Brian Baker, Managing Partner, True North Management Group
  • +1 (404) 641-1932, brianbaker@truenorthmgtgroup.com

 

True North Excited to Welcome New Client – InTown Suites

True North is immediately seeking brand partners interested in engaging with InTown Suites’ 137,000+ annual extended-stay guests and 24,000+ guest residences. Sponsorships, brand activations and promotions are available now for the first time: Lobby, In-Room, Television and Online.
InTown Suites
  • 54% Male 46% Female
  • 55% Guests Income $25k+ and 31% $50k+
  • 24,000 Guests Residences
  • 8.8+ Million Room MapNights
  • 189 Properties in 22 States
  • 85% Occupancy Rate
Several Branding Channels Available 
 

Brand Channels

  • Lobby TV’s and Collateral
  • In-Room Collateral
  • Website Branding and Mobile App
  • Internet Landing Page
  • On-Site Brand Activations
  • And More ……..
Happy to set up a call to discuss ideas and opportunities for this innovative branding platform.   
Regards,
Brian
Please contact me directly:
True North Management Group

Brian Baker

 

 

 

 

TRUE NORTH RETAIL DIVISION ENGAGES NEW MULTI-USE PROPERTIES

True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago.  True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations.  True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-significant structure, located in one of Atlanta’s most cherished neighborhoods.

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