Archive for the ‘ Strategic Partnerships ’ Category

Are You Achieving True North?

Assume for a moment that reaching the North Pole is the goal for your organization.  The chartered plan for reaching the defined destination will determine if the journey is achieved and the trip successful.  The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal.

One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized.

lights 5 gifThis is the purpose of True North …
guiding your organization towards full monetization and …
ACHIEVING TRUE NORTH!

If your company or organization needs business development guidance, please consider True North Management Group.  Now in our 10th year, we specialize in building emotional connections between our clients’ audiences and brand partners. 

true-north-3We research, identify and negotiate sponsorship and partnership deals for properties across several verticals of business, including sports, entertainment, film/TV, gaming, technology, media and mixed-use retail developments.  

Areas of expertise include:

  • Sponsorship & Naming Rights
  • Strategic Planning
  • Research, Identification & Negotiation
  • Rights Procurement
  • Prospect Landscaping
  • Brand Activation & Integration
  • Product Placement & Showcasing
  • Experiential & Immersive Marketing
  • Social Media Development & Outreach
  • Product & Celebrity Endorsements

I welcome the opportunity to answer any questions and talk about your needs.  You can also review the True North Overview 2018.  Please let me know if we can help. 

Thanks!

-Brian

Brian Baker

Managing Partner, Founder

True North Management Group

Atlanta, Georgia

brianbaker@truenorthmgtgroup.com

 

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2018 Atlanta Silverbacks Football Club Sponsorship

The World’s Game, Your Community, Your Team!

Atlanta Silverbacks Park

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine again in 2018.  True North is currently building the sponsorship partners for the entire 2018 year.  All sponsors receive branding and exposure with the team, players and 5,000-seat Atlanta Silverbacks Park for all of 2018 — including access to the 600,000+ visitors, 400+ amateur, youth, coed teams and the largest Hispanic soccer league in Georgia (100+ teams).

 
POWERPNT_2017-04-04_13-12-40The Atlanta Silverbacks compete in the Southeast Conference of the National Premiere Soccer League (NPSL). The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid.   
  • 17 Regular Season league matches (10 home) 
  • Extended Brand Exposure: Away matches in New Orleans, Knoxville, Chattanooga, Nashville, Memphis, Asheville, Charlotte, Birmingham, Hampton
  • Several more “friendly” matches scheduled
  • Opening match May 6, 2018, Atlanta Silverbacks Park
  • 1,500 average Match Day attendance
  • www.AtlantaSilverbacksFC.com

more talentAtlanta Silverbacks Audience

  • Gender:    70% Men   30% Women
  • Household Income:   $75K+
  • Lifestyles:   48% Married  75% w/children in HH
  • Race:   White – 42%   Hispanics – 27%   Other – 31%

Sponsorships range from $5,000 – $40,000

Download 2018 Sponsorship Kit

Atl Silverbacks Park

CONTACT INFO:

Brian Baker, Founder, Managing Partner

True North Management Group

Atlanta – Georgia

+1 (404) 641-1932

brianbaker@truenorthmgtgroup.com

MomoCon Convention 2018  

Anime + Gaming + Comics/Manga

#1 All-Ages Geek Culture Convention in the Southeast

2018 Fact Sheet

MomoCon is the fastest growing all-ages geek culture and gaming convention in the Southeast. Unique attendees and total 4-day attendees expect to increase to 34k and 90k respectively in 2018.

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics.

Sponsorship Opportunities: 

  • Presenting & Official Sponsors
  • Main Stage, Attendee Bags/Badges, Discussion Panels, Workshops, Exhibit Areas, Tournaments, Contests, Awards Show
  • Brand Activations, Product Showcasing
  • Large Format Banners, Wraps, Billboards
  • Special Events & More…..

2018 MomoCon Sponsorship Kit

 

MomoCon’s audience is tech-savvy early adopters who are passionate media consumers, especially new media content through YouTube, Twitch, and through social channels. MomoCon is one of the rare opportunities to engage with this highly sought-after audience of Millennials and Gen Z’ers through in person interaction and activations. 

Social Media Community:

 

TRUE NORTH

Contact me directly for more information:

Brian Baker, Founder, Managing Partner

True North Management Group

brianbaker@truenorthmgtgroup.com

(404) 641-1932

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New Marketing Partners for InTown Suites

We are happy to share good news from our client InTown Suites who recently added The Weather Group’s “Local Now” and credit builder eCredable to its marketing partner roster with Showtime.

True North is continuing to seek additional partners interested in engaging (and marketing to) to the guests staying at InTown Suites. With 189 properties across 22 States, they have 24,154 guest rooms and an 86% occupancy rate – that’s 20,772 occupied suites every day. With an average of two people per suite, they host 15+ million occupied guest nights annually.

InTown Suites provides an alternative to traditional apartments and extended-stay hotels by offering fully furnished, apartment style accommodations, affordable weekly rates, and a community atmosphere. Rooms are very “homey” and locations are proximate to walkable retail. InTown Suites more closely resembles a multi-family apartment than a hotel. At hotels, guests come and go, spending just one or two nights on average. At InTown Suites, a typical guest stays months at a time with each location offering apartment-style amenities so they feel right at home.

This can be a heck of a sales opportunity/marketing platform for your organization. Much like advertising and consumer engagement platforms in malls, airports, hotels, etc. — InTown Suites can provide targeted marketing directly to their consumers (guests) via multiple modes of engagement in their lobbies and guest rooms, mobile app, wi-fi login page, website and more.

InTown Suites’ guests are diverse and stay primarily for low cost, flexible, short-term housing. However, other reasons for staying include commercial construction projects (construction workers), extended work assignments (traveling nurses, blue, white and gray collar workers), military duty, relocation, divorce or other personal situations, in between homes/apartments and low cost vacation.

The annual cost of the promotion is very affordable, ranging from $1,500-$2,500 per InTown Suites location activated!  For more detailed information, please  visit the link below:

intown-suites-overview-2016

Let me know if you would like more information about this great opportunity.

  • Brian Baker, Managing Partner, True North Management Group
  • +1 (404) 641-1932, brianbaker@truenorthmgtgroup.com

 

True North Excited to Welcome New Client – InTown Suites

True North is immediately seeking brand partners interested in engaging with InTown Suites’ 137,000+ annual extended-stay guests and 24,000+ guest residences. Sponsorships, brand activations and promotions are available now for the first time: Lobby, In-Room, Television and Online.
InTown Suites
  • 54% Male 46% Female
  • 55% Guests Income $25k+ and 31% $50k+
  • 24,000 Guests Residences
  • 8.8+ Million Room MapNights
  • 189 Properties in 22 States
  • 85% Occupancy Rate
Several Branding Channels Available 
 

Brand Channels

  • Lobby TV’s and Collateral
  • In-Room Collateral
  • Website Branding and Mobile App
  • Internet Landing Page
  • On-Site Brand Activations
  • And More ……..
Happy to set up a call to discuss ideas and opportunities for this innovative branding platform.   
Regards,
Brian
Please contact me directly:
True North Management Group

Brian Baker

 

 

 

 

TRUE NORTH WELCOMES 3-TIME GOLD MEDALIST HEATHER MITTS

True North is very excited to welcome U.S. Soccer star Heather Mitts as a client. True North has been engaged by another client, TeamUniformOrders.com (TUO), to establish a Sports Celebrity Marketing Division and Heather will be the first ambassador for the program. TUO is the nation’s most advanced Online Ordering Technology for Sports.

Heather MittsHeather is a rock star, juggling multiple careers in coaching, broadcasting, modeling, charity work and  “mommying.”  Her soccer accomplishment are ridiculous……

  • Three-time Olympic gold medalist with her U.S. Soccer teams
  • Played in 100+ international matches
  • Two-time World Cup medalist
  • U-21 Nordic Cup champion
  • NCAA champion at the University of Florida
  • Two-time All-American

gold medals

You will also see Heather all summer on television as an Analyst with Fox Sports and the coverage of the FIFA Women’s World Cup in Canada, hosting  the reality show Soccer Superstar on Nickelodeon and again this Fall on the sidelines covering football with the SEC Network. Heather has also graced the covers and pages of several sports and fashion magazines, including Sports Illustrated, Maxim and FHM to name a few.

Heather Mitts Soccer Camps

True North will focus on the marketing, promotion and sponsorship sales for the Heather Mitts Camps and expanding Heather’s role as the first ambassador for TUO’s Sports Celebrity Division.  Heather will host two camps this Summer for 200+ lucky girls and boys, 8-18, in Philadelphia and Cincinnati.  The kids will hear Heather’s “Dream Big” story and run “skills drills” with a real “Soccer Superstar.”

True North is very excited to work with this beautiful and talented athlete, professional and Mom.

TRUE NORTH RETAIL DIVISION ENGAGES NEW MULTI-USE PROPERTIES

True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago.  True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations.  True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-significant structure, located in one of Atlanta’s most cherished neighborhoods.

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