Archive for the ‘ Amass Following ’ Category
True North Management Group is excited to work with EARTH MONTH 2013 at the historic Union Station in Washington DC to celebrate the 43rd Anniversary of EARTH DAY. Observed by over one billion people in 192 countries, EARTH DAY is the world’s largest simultaneous event.
Our primary responsibility is to build marketing and communication partnerships with companies and organizations interested in sharing their vision of a sustainable EARTH! Premier Tourist and Landmark Association, The Earth Day Network and Union Station have partnered to provide a world-class exhibition and showcase for sustainability and environmental education, growth and awareness. In celebration of the 43rd Anniversary of Earth Day on April 22nd, 2013, Union Station will dedicate the entire month of April to promoting a more sustainable environment with interactive exhibits, a farmers market, ECO-conscious film festival, STEM science fair, recycling center, alternative energy demo’s, product sampling, new technology demo’s, music, dance and more!
For more information and to become engaged in this very important program, please contact me directly and we can review the multiple marketing partnerships currently available.
CLICK HERE to review the EARTH DAY 2013 Partnership Overview
Assume for a moment that reaching the North Pole is the goal for an organization. The journey to reach the destination alone will determine if the goal is reached and the trip successful. The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal. One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized. That is the purpose of True North Management Group (TNMG).
TNMG works with Brand organizations to guide them onto a course to develop and fully monetize their potential. The key steps in the pathway:
• Identify and stratify key Brand Assets
• Align objectives with organizational structure, people and processes
• Assess, amass and quantify the “fanatic” following
• Match Brand Values with high-opportunity partnerships (sponsors, alliance partners, etc.)
PREMIER EXHIBITIONS
Re-invented the core business model from one of building exhibitions and selling tickets to one that amassed the fanatical base of followers and incorporated a multi-tiered, global sponsorship platform.
Multiple new streams of revenue were established for the top Brands – Titanic Artifacts Exhibition, BODIES The Exhibition and Dialog In The Dark Exhibition.