Brian Baker, Founder, Managing Partner

Assume for a moment that reaching the North Pole is the goal for an organization. The journey to reach the destination alone will determine if the goal is reached and the trip successful. The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal. One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized. That is the purpose of True North Management Group (TNMG).

TNMG works with Brand organizations to guide them onto a course to develop and fully monetize their potential. The key steps in the pathway:

• Identify and stratify key Brand Assets

• Align objectives with organizational structure, people and processes

• Assess, amass and quantify the “fanatic” following

• Match Brand Values with high-opportunity partnerships (sponsors, alliance partners, etc.)