2017 Sponsorship Kit – Atlanta Silverbacks Football Club
Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine in 2017. True North has been retained to secure the 2017 sponsor roster for this exciting team and their home, Silverbacks Park. All sponsorships
have been reduced by 40% (CALL IT OUR STIMULUS PACKAGE) and include branding and exposure with the the team, players and park for an entire calendar year — including access to the 600,000+ visitors and hundreds of amatuer, youth, coed and hispanic teams and leagues that use the park year-round.
- Centrally located Greater Atlanta Market
- 3200 Atlanta Silverbacks Way, Atlanta, GA 30340
- The park houses a 5,000−seat stadium, four (4) full-size turf soccer fields and is open 360 days per year
- Home to 400+ men’s, women’s and co-ed weekly amateur teams
- 600,000 annual visitors to Silverbacks Park
- Home to the largest Hispanic−based soccer leagues in Georgia (100+ teams)
The Silverbacks compete in the North American Premiere Soccer League (NPSL), the largest and fastest growing League in America with over 80 teams.
The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid. Over 5M National Monthly Viewership across its networks of teams and affiliates.
- 18 Regular Season league games (10 home matches)
- Several more “friendly” games scheduled
- Opening game May 6, 2017, Silverbacks Park
- 1,500 average Game Day attendance
- Participant in 2017 US Open Cup Tournament
- www.AtlantaSilverbacksFC.com
ATLANTA SILVERBACKS AUDIENCE:
- Gender: 70% Men 30% Women
- Household Income: $75K+
- Lifestyles: 48% Married 75% w/children in HH
- Race: White – 42% Hispanics – 27% Other – 31%
2017 SPONSORSHIP PACKAGES (May 1, 2017 – April 30, 2018)
EXCLUSIVE GOLD JERSEY SPONSOR — $24,000 (was $40,000)
– Exclusive Sponsorship (only one sold) & Official Category Sponsor
– Logo on FRONT & BACK of players’ game jerseys (home & away)
– Four (4) stadium banners (7’hx35’w), four (4) field boards (3’hx20’w)
– Two (2) logos painted on field turf, Logo branded player seats
– Brand activation booth at front entrance of all home games
– Four (4) public announcements during home games
– Sponsor logo and recognition on front of home game programs and all promotional materials (e.g. pocket schedule, team poster)
– Logo (special offer) on back of each home game ticket
– On field promotion before game and halftime during home games
– Access to Silverbacks players for appearances, commercials and events
– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)
– Twenty (20) VIP tickets,
– Forty (40) general admission tickets for each home game
SILVER JERSEY SPONSOR — $15,000 (was $25,000)
– Official Category Sponsor (only two sold)
– Logo on SLEEVE or SHORTS of players’ game uniform (home/away)
– Two (2) stadium banners (7’h x 35’w)
– Two (2) field boards (3’h x 20’w)
– Brand activation booth at front entrance of each home game
– Two (2) public announcements during home games
– Access to Silverbacks players for appearances, commercials and events
– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)
– Sponsor logo and recognition in home game programs and all promotional materials (e.g. pocket schedule, team poster)
– Ten (10) VIP tickets,
-Twenty (20) general admission tickets for each home game
BRONZE SPONSOR — $9,000 (was $15,000)
True North Management Group 