Olympic News Leader AROUND THE RINGS Selects True North for Strategic Partnership Guidance

As a former marketing executive with the 1996 Atlanta Committee for the Olympic Games (ACOG) and United States Olympic Committee (USOC), I’m very excited to announce our new partnership with Around The Rings (ATR) – the world’s most respected source for information and news within the Olympic Movement.

True North Management Group (TNMG) was selected to work with ATR to develop Strategic Partnerships with brands and organizations interested in engaging with ATR’s exclusive, executive community of decision-making subscribers. ATR provides its subscribers with up to the minute Olympic news updates and alerts with a variety of digital and print media assets.

For more information on the opportunities to associate your brand with this exclusive audience, check out www.AroundTheRings.com or contact me directly.




TNMG has been diligently working to help bring professional tennis to downtown Atlanta since the first part of the year. This past week it was officially announced that the ATP Atlanta Tennis Championships has secured BB&T as its new long term TITLE SPONSOR!
This much anticipated ATP event will occur at Atlantic Station July 14-22, 2012 and has been renamed the BB&T ATLANTA OPEN.
Click here for full press release: 
Click here for VIP Ticket and Hospitality Package Brochure:

TeamUniformOrders.com Selects TNMG for Guidance with Strategic Partnerships

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TeamUniformOrders.com (TUO), the world’s largest provider of online ordering and technology platforms in the Team Sports sector, has selected TNMG to GUIDE the development and implementation of their first-ever ALLIANCE and STRATEGIC Partnerships program.
On March 21 TeamUniformOrders.com (TUO), the world’s largest provider of online ordering and technology platforms in the Team Sports sector, selected TNMG to lead the development and implementation of their first-ever Alliance and Strategic Partnerships program.  TUO, based out of New York,  was founded in 2009 and is the industry’s fastest growing Team Sports Ordering platform geared to help coaches and Team organizers streamline their equipment and uniform ordering process, while helping Team Dealers greatly reduce costs and make more money.

Brian Baker, Managing Partner of TNMG (Atlanta) will lead the team and assist TUO with identification of key industry influencers and alliance partners, with the goal of procuring strategic partnerships that greatly extend awareness of the TUO technology solution for sports teams and retailers everywhere.



Re-invented the core business model from one of building exhibitions and selling tickets to one that amassed the fanatical base of followers and incorporated a multi-tiered, global sponsorship platform.

Multiple new streams of revenue were established for the top Brands – Titanic Artifacts ExhibitionBODIES The Exhibition and Dialog In The Dark Exhibition.



Conceived, created, managed and produced the nation’s first national awards event for the Sports Business Industry to recognize the thought-leaders and innovators in sports, media and technology. Purpose was to elevate the awareness and perception of Atlanta sports, recruit new influential members, and generate new streams of revenue for the Chamber of Commerce. Event generated national awareness and contributed 10% to annual income.

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