True North Management Group

Olympic News Leader AROUND THE RINGS Selects True North for Strategic Partnership Guidance

As a former marketing executive with the 1996 Atlanta Committee for the Olympic Games (ACOG) and United States Olympic Committee (USOC), I’m very excited to announce our new partnership with Around The Rings (ATR) – the world’s most respected source for information and news within the Olympic Movement.

True North Management Group (TNMG) was selected to work with ATR to develop Strategic Partnerships with brands and organizations interested in engaging with ATR’s exclusive, executive community of decision-making subscribers. ATR provides its subscribers with up to the minute Olympic news updates and alerts with a variety of digital and print media assets.

For more information on the opportunities to associate your brand with this exclusive audience, check out www.AroundTheRings.com or contact me directly.

2012: 06/01
CATEGORY: Business Development
Monetizing Assets
Sales Consulting
Sponsorship Sales
Strategic Partnerships
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2012 ATC PROFESSIONAL TENNIS EVENT ANNOUNCES TITLE SPONSOR

TNMG has been diligently working to help bring professional tennis to downtown Atlanta since the first part of the year. This past week it was officially announced that the ATP Atlanta Tennis Championships has secured BB&T as its new long term TITLE SPONSOR!

This much anticipated ATP event will occur at Atlantic Station July 14-22, 2012 and has been renamed the BB&T ATLANTA OPEN.

Click here for full press release:

2012 BB&T Atlanta Open Press Release

Click here for VIP Ticket and Hospitality Package Brochure:

2012 BB&T Atlanta Open Ticket Order Form

2012: 05/05
CATEGORY: Monetizing Assets
Sponsorship Sales
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TeamUniformOrders.com Selects TNMG for Guidance with Strategic Partnerships

TeamUniformOrders.com (TUO), the world’s largest provider of online ordering and technology platforms in the Team Sports sector, has selected TNMG to GUIDE the development and implementation of their first-ever ALLIANCE and STRATEGIC Partnerships program.

On March 21 TeamUniformOrders.com (TUO), the world’s largest provider of online ordering and technology platforms in the Team Sports sector, selected TNMG to lead the development and implementation of their first-ever Alliance and Strategic Partnerships program. TUO, based out of New York, was founded in 2009 and is the industry’s fastest growing Team Sports Ordering platform geared to help coaches and Team organizers streamline their equipment and uniform ordering process, while helping Team Dealers greatly reduce costs and make more money.

Brian Baker, Managing Partner of TNMG (Atlanta) will lead the team and assist TUO with identification of key industry influencers and alliance partners, with the goal of procuring strategic partnerships that greatly extend awareness of the TUO technology solution for sports teams and retailers everywhere.

2012: 05/01
CATEGORY: Amass Following
Monetizing Assets
Sales Consulting
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HELPING BRANDS MONETIZE TO THEIR FULLEST POTENTIAL

Assume for a moment that reaching the North Pole is the goal for an organization. The journey to reach the destination alone will determine if the goal is reached and the trip successful. The challenge becomes one of determining the precise path and course adjustments that will maximize the journey and achieve the goal. One degree off along the way means the destination will not be reached, efforts will have been wasted, and full potential goes unrealized. That is the purpose of True North Management Group (TNMG).

TNMG works with Brand organizations to guide them onto a course to develop and fully monetize their potential. The key steps in the pathway:

• Identify and stratify key Brand Assets

• Align objectives with organizational structure, people and processes

• Assess, amass and quantify the “fanatic” following

• Match Brand Values with high-opportunity partnerships (sponsors, alliance partners, etc.)

2012: 04/13
CATEGORY: Account Activation
Amass Following
Branded Entertainment
Monetizing Assets
Product Placement
Sales Consulting
Sponsorship Sales
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UNITED STATES OLYMPIC COMMITTEE

UNITED STATES OLYMPIC COMMITTEE (USOC)

Created and managed the first internal corporate sponsorship development division for the USOC. Targeted, negotiated, managed and activated over $900 million in national sponsorship deals for the U.S.-based Olympic Games (Atlanta, Salt Lake), partnering with some of the world’s top Brands to maximize their investment.

Conceived, developed and implemented an extensive internal accounts management and activation structure to sustain partnerships ongoing, a system that is still in place today.

2012: 02/10
CATEGORY: Account Activation
Sponsorship Sales
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SIMON PROPERTY GROUP

SIMON PROPERTY GROUP

Conceived, created and managed an entirely new category of business for the world’s largest property management group, identifying significant new streams of revenue. Established New Business Partnership Group featuring the development of the nation’s first national mall media network in 400+ malls, providing national brand marketers with fully integrated access to Simon’s 2 billion+ annual shoppers.

Three-year effort generated $50 million in new, annualized revenue (never been done before in this sector). Top competitive mall retailers attempting to follow suit by creating similar business groups.

2011: 12/09
CATEGORY: Account Activation
Monetizing Assets
Sponsorship Sales
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PREMIER EXHIBITIONS

PREMIER EXHIBITIONS

Re-invented the core business model from one of building exhibitions and selling tickets to one that amassed the fanatical base of followers and incorporated a multi-tiered, global sponsorship platform.

Multiple new streams of revenue were established for the top Brands – Titanic Artifacts Exhibition, BODIES The Exhibition and Dialog In The Dark Exhibition.

2011: 10/06
CATEGORY: Amass Following
Monetizing Assets
Sales Consulting
Sponsorship Sales
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ATLANTA SPORTS COUNCIL HORIZON AWARDS

ATLANTA SPORTS COUNCIL HORIZON AWARDS

Conceived, created, managed and produced the nation’s first national awards event for the Sports Business Industry to recognize the thought-leaders and innovators in sports, media and technology. Purpose was to elevate the awareness and perception of Atlanta sports, recruit new influential members, and generate new streams of revenue for the Chamber of Commerce. Event generated national awareness and contributed 10% to annual income.

2011: 07/07
CATEGORY: Event Production
Sponsorship Sales
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Brian Baker, Founder, Managing Partner

Olympic News Leader AROUND THE RINGS Selects True North for Strategic Partnership Guidance

2012 ATC PROFESSIONAL TENNIS EVENT ANNOUNCES TITLE SPONSOR

TeamUniformOrders.com Selects TNMG for Guidance with Strategic Partnerships

HELPING BRANDS MONETIZE TO THEIR FULLEST POTENTIAL

UNITED STATES OLYMPIC COMMITTEE

SIMON PROPERTY GROUP

PREMIER EXHIBITIONS

ATLANTA SPORTS COUNCIL HORIZON AWARDS

TRUE NORTH MANAGEMENT GROUP

True North Social Media

@BakerTrueNorth Twitter

GENERAL INFORMATION

Brian Baker, Founder, Managing Partner

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TRUE NORTH MANAGEMENT GROUP

True North Social Media

GENERAL INFORMATION