The Big HUGE Tiny House Event




The Big Huge Tiny House Event returns to Ponce City Market on August 26-27, 2017.  One of the year’s most anticipated events, drawing 12,000+ in 2016.  The event will be located on the lawn and 30-minute parking lot in front of Mountain High Outfitters.  The producer of the event is Tiny House Atlanta, a Georgia nonprofit dedicated to building walkable, sustainable “micro-hood” communities while educating individuals, groups and cities about the positive impacts of micro living.

Enjoy multiple Tiny House Tours and talk sustainability with all of the interesting vendors in the Sustainable Village.  Join the Speaker Series in the General Assembly and learn about composting, landscaping architecture, solar influences on the environment, and more!

True North is seeking brands for sponsorship, brand activation and media opportunities.

amphitheater 2_LI  image002 (1)


  • Tiny House Atlanta
  • MicroLife Institute
  • Shelter Tiny Homes
  • Free Range Tiny Homes

Tiny Houses Decorated by: Williams and Sonoma, West Elm, Surgarboo Creek, Citizen Supply



Vendors: Garden Towers, King of Pops, Honeysuckle Gelato, Compost Wheels, Live Thrive Atlanta, U.S. Green Building Council – Georgia, Hannah Solar, Mitsubishi, Pattern R&D, GA Organics, The Department of Sustainability, Earth Share, LifeCycle Building Center, Slow Food Atlanta, Habitat for Humanity – DeKalb, Grounds for Empowerment


SPEAKERS SERIES – Saturday, August 26, 2017, General Assembly, 2nd Floor PCM

11am-12pm  “Planting And The Streets”

MARIO CAMBARDELLA is a licensed landscape architect, a certified erosion and sedimentation design professional. Mario currently serves as the City of Atlanta’s first Urban Agriculture Director in the Mayor’s Office of Sustainability and responsible for agriculture-related policy development, program management, and technical expert for food production, aggregation, distribution, and restoration within the City limits.

PAUL KNIGHT is an Associate at Historical Concepts, an award-winning architecture and planning firm in Atlanta. Paul is also the Executive Director of the Douglas C. Allen Institute for the Study of Cities, a non-profit 501(c)3 that promotes better urbanism through design and policy studies.

2pm-3pm  “Drawdown: A Blueprint For Reversing Global Warming”

KATHARINE WILKINSON is Senior Writer at Project Drawdown, where she has focused on bringing to life the New York Times best-seller Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming. Katharine’s interdisciplinary background cuts across sustainability, strategy, and thought leadership.


Presenting Sponsor

  • Exclusive Sponsorship
  • Presenting Sponsor designation on all digital promotional collateral as well as social media outreach preceding and during the event. Ponce City Market’s social media is very engaging and loaded with Influencers.
  • Facebook 64.2k followers 
  • Twitter 29.2k followers
  • Instagram 93.7k followers
  • You Tube 51.5k views
  • Presenting Sponsor recognition in General Assembly for speaker presentations.
  • Vendor booth at event for your company to meet the audience and distribute information.
  • Presenting Sponsor signage on-site at event.

 Official Sponsor

  • Exclusive category
  • Presenting Sponsor recognition in General Assembly for speaker presentations.
  • Vendor Booth for your company to meet the audience, distribute information, support the cause.
  • Official Sponsor signage on-site at event


  • Vendor Booth for your company to meet the audience, distribute information, support the cause.
  • Listing as a Supporter in digital collateral and social media outreach


Brian Baker, Managing Partner, True North Management Group    (404-641-1932




New Client: MomoCon Convention

MomoCon 2018 MomoCon 2018

MomoCon 2018

May 24-27, 2018

Georgia World Congress Center, Atlanta

Branding Opportunities: 

  • Presenting & Official Sponsors
  • Sponsors for Main Stage, Attendee Bags, Panels, Workshops, Exhibit Areas, Tournaments, Awards Show
  • Brand Activations
  • Large Format Banners
  • Special Events, More.

MomoCon is an all-ages Geek Culture Convention in Atlanta. With more than 31,000 unique attendees and 84,000+ turnstile attendance in 2017 (May 25-28), MomoCon is one of the fastest growing all ages conventions in the country. 

Fans of Japanese Anime, American Animation, Comics, Video Games, and Tabletop Games come together to celebrate their passion by costuming / cosplay, browsing the huge exhibitors hall, meeting celebrity voice talent, designers, and writers behind their favorite shows, games, and comics and much much more over this 4-day event.


2017 MomoCon RECAP – May 25-28, 2017
  • Georgia World Congress Center
  • 31,000 unique attendees, 84,000 turnstiles for 4-day event
  • 64% of attendees from GA (16% SC, FL, AL, TN)
  • 53% Ages 18-25
  • 53% Male
  • Hosted 5 content rooms and 6 Tournaments- all live on Twitch – generating 350,000 unique viewers, 1.2 mil minutes watched
  • 300+ different exhibitors in 150,000 sq ft of exhibit space. 
  • 190,000 sq ft gaming hall featuring PC Freeplay, BYOC LAN, 80 console stations, 4 e-sport stages, and 100 tournament stations. 
  • 350 panel sessions, 180 accepted media, and 100 guest speakers.
Social Media Community: – 1,014,295 unique views (5/30/16 – 6/1/17)


MomoCon Crowd

Contact me directly for more information:

Brian Baker, Managing Partner

True North Management Group

(404) 641-1932

Great day with MELT U Interns

Had a blast speaking to the fabulous group of interns at MELT!  Shared the exciting things True North are doing for client Ponce City Market.  Thanks to Vince Thompson, Chair/CEO at MELT for inviting me to participate.  These guys really get it!

Image may contain: 3 people, people smiling, tree and outdoor

Our MELT U interns headed over to Ponce City Market to hear from Brian Baker of True North Management Group! We were able to make a stop for lunch at The Varsity, too.


Introducing Ponce City Market

True North Management Group has been retained by Ponce City Market in Atlanta to manage requests for brand activations, promotions, and sponsorships.


Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants built around a Central Food Hall. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community.

Give me a call and we’ll set up a site visit or a call to discuss the opportunities. If you haven’t visited Ponce City Market already, you need to, it’s quickly becoming the must-go-to attraction in Atlanta.

Let’s talk! – Brian

Brian Baker, Managing Partner, True North Management Group // 404-641-1932

Find Me On My LinkedIn

2017 Sponsorship Kit – Atlanta Silverbacks Football Club

Soccer is buzzing in the Greater Atlanta market and the Atlanta Silverbacks are ready to shine in 2017. True North has been retained to secure the 2017 sponsor roster for this exciting team and their home, Silverbacks Park.  All sponsorships

logo and stadium  atlanta-silverbacks

have been reduced by 40% (CALL IT OUR STIMULUS PACKAGE) and include branding and exposure with the the team, players and park for an entire calendar year — including access to the 600,000+ visitors and hundreds of amatuer, youth, coed and hispanic teams and leagues that use the park year-round.    

  • Centrally located Greater Atlanta Market 
  • 3200 Atlanta Silverbacks Way, Atlanta, GA 30340
  • The park houses a 5,000−seat stadium, four (4) full-size turf soccer fields and is open 360 days per year
  • Home to 400+ men’s, women’s and co-ed weekly amateur teams
  • 600,000 annual visitors to Silverbacks Park
  • Home to the largest Hispanic−based soccer leagues in Georgia (100+ teams)

The Silverbacks compete in the North American Premiere Soccer League (NPSL), the largest and fastest growing League in America with over 80 teams. 

NPSL-Official-Logo.jpg National Premier Soccer League

The NPSL is a national league that operates in the 4th Division of the U.S. Soccer pyramid. Over 5M National Monthly Viewership across its networks of teams and affiliates.


  • Gender:                             70% Men   30% Women
  • Household Income:       $75K+
  • Lifestyles:                         48% Married  75% w/children in HH
  • Race:                                  White – 42%   Hispanics – 27%   Other – 31%

Picture1         POWERPNT_2017-04-04_13-12-40

2017 SPONSORSHIP PACKAGES (May 1, 2017 – April 30, 2018)

EXCLUSIVE GOLD JERSEY SPONSOR — $24,000 (was $40,000)


– Exclusive Sponsorship (only one sold) & Official Category Sponsor

– Logo on FRONT & BACK of players’ game jerseys (home & away)

– Four (4) stadium banners (7’hx35’w), four (4) field boards (3’hx20’w)

– Two (2) logos painted on field turf, Logo branded player seats

– Brand activation booth at front entrance of all home games

– Four (4) public announcements during home games

– Sponsor logo and recognition on front of home game programs and all promotional materials (e.g. pocket schedule, team poster)

– Logo (special offer) on back of each home game ticket

– On field promotion before game and halftime during home games

– Access to Silverbacks players for appearances, commercials and events 

– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)

– Twenty (20) VIP tickets, 

– Forty (40) general admission tickets for each home game

 SILVER JERSEY SPONSOR — $15,000 (was $25,000)


– Official Category Sponsor (only two sold)

– Logo on SLEEVE or SHORTS of players’ game uniform (home/away)

– Two (2) stadium banners (7’h x 35’w)

– Two (2) field boards (3’h x 20’w)

– Brand activation booth at front entrance of each home game

– Two (2) public announcements during home games

– Access to Silverbacks players for appearances, commercials and events 

– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)

– Sponsor logo and recognition in home game programs and all promotional materials (e.g. pocket schedule, team poster)

– Ten (10) VIP tickets, 

-Twenty (20) general admission tickets for each home game

 BRONZE SPONSOR — $9,000 (was $15,000)


– Official Category Sponsor

– Two (2) field boards (3’h x 20’w)

– Brand activation booth at front entrance for all home games

– One (1) public announcement during home games

– Branded sponsorship announcements on website, social media (Facebook, Twitter, Instagram), Silverbacks fan database (90,000+)


– Logo and sponsor recognition in home game programs and promotional materials (e.g. pocket schedule, team poster)

– Four (4) VIP tickets, 

– Ten (10) general admission tickets for each home game



– 7’w x 35’h Stadium Banner Sponsor ($2,500/year)

– 3’w x 20’h On-Field Board Sponsor ($1,500/year)

– 10’w x 10’w booth located STADIUM front entrance ($500/game)

Please contact me to secure your sponsorship.
True North Management Group

Brian Baker, Founder, Managing Partner

True North Management Group

+1 (404) 641-1932 

Join ATR in Aarhus, Denmark for the 2017 SportAccord Convention

April 2-7, 2017

About Around the Rings


With nearly 25 years of experience, Around the Rings (ATR) is uniquely positioned to provide advertisers with a highly-targeted platform for reaching Olympic, football, and world sport decision-makers. Nothing can replace on-the-scene coverage of events, leadership and insights into the ongoing business of the Olympic Movement. Since 1992, Editor-in-Chief Ed Hula and his team of correspondents have been on the scene of virtually every important event on the Olympic calendar.

SportAccord Convention


World’s premier and most exclusive annual event at the service of sport. It is focused on driving positive change internationally and dedicated to engaging and connecting; rights holders, organizing committees, cities, press and media, businesses and other organizations involved in the development of sport.

Special Edition Advertising Available – 2017 SportAccord Convention

2,500+ magazines will be distributed onsite at SAC17 Convention and host hotels, shared electronically to ATR’s influential subscribers and industry-leading social media community (170,000+), and archived on ATR’s website for permanent viewing. 

Remaining inventory and prices below:

  • Presenting Sponsor (Front Cover recognition and logo, Inside Front Cover Full Page)  $15,475
  • Inside Back Cover  $6,475
  • Full Page Inside  $4,475
  • ½ Page   $2,775
  • Outside Back Cover  $9,975 
  • 2-Page Centerfold  $8,775


Please contact me directly for more information on these opportunities or to learn more about ATR’s extensive digital assets.

Brian Baker, Founder, Managing Partner

True North Management Group

+1 (404) 641-1932 

Review ATR’s Special Edition for last year’s SportAccord Convention – click here

Not a ATR subscriber? Click here to subscribe

New Marketing Partners for InTown Suites

We are happy to share good news from our client InTown Suites who recently added The Weather Group’s “Local Now” and credit builder eCredable to its marketing partner roster with Showtime.

True North is continuing to seek additional partners interested in engaging (and marketing to) to the guests staying at InTown Suites. With 189 properties across 22 States, they have 24,154 guest rooms and an 86% occupancy rate – that’s 20,772 occupied suites every day. With an average of two people per suite, they host 15+ million occupied guest nights annually.

InTown Suites provides an alternative to traditional apartments and extended-stay hotels by offering fully furnished, apartment style accommodations, affordable weekly rates, and a community atmosphere. Rooms are very “homey” and locations are proximate to walkable retail. InTown Suites more closely resembles a multi-family apartment than a hotel. At hotels, guests come and go, spending just one or two nights on average. At InTown Suites, a typical guest stays months at a time with each location offering apartment-style amenities so they feel right at home.

This can be a heck of a sales opportunity/marketing platform for your organization. Much like advertising and consumer engagement platforms in malls, airports, hotels, etc. — InTown Suites can provide targeted marketing directly to their consumers (guests) via multiple modes of engagement in their lobbies and guest rooms, mobile app, wi-fi login page, website and more.

InTown Suites’ guests are diverse and stay primarily for low cost, flexible, short-term housing. However, other reasons for staying include commercial construction projects (construction workers), extended work assignments (traveling nurses, blue, white and gray collar workers), military duty, relocation, divorce or other personal situations, in between homes/apartments and low cost vacation.

The annual cost of the promotion is very affordable, ranging from $1,500-$2,500 per InTown Suites location activated!  For more detailed information, please  visit the link below:


Let me know if you would like more information about this great opportunity.

  • Brian Baker, Managing Partner, True North Management Group
  • +1 (404) 641-1932,


%d bloggers like this: