Brian Baker, Founder, Managing Partner

SIMON PROPERTY GROUP

Conceived, created and managed an entirely new category of business for the world’s largest property management group, identifying significant new streams of revenue. Established New Business Partnership Group featuring the development of the nation’s first national mall media network in 400+ malls, providing national brand marketers with fully integrated access to Simon’s 2 billion+ annual shoppers.

Three-year effort generated $50 million in new, annualized revenue (never been done before in this sector). Top competitive mall retailers attempting to follow suit by creating similar business groups.