Time To Make Plans For The Masters

Many consider the Masters the number one client entertainment event in the world.  Not only is it the toughest ticket, but the event presents the greatest challenges to deliver a high level of service to guests and attendees.  In my personal AND professional opinion, Don Dow and his company DowEvents  delivers the best turn-key experience at the Masters.  The last 20 years have presented DowEvents with the opportunity to develop a solid infrastructure and staff unmatched in the Masters Hospitality marketplace.

True North is working with DowEvents to share their premium hospitality packages directly with our personal and professional network.  Packages include Executive Housing, Tournament Badges, Championship Club Hospitality Access, Transportation and more.  Now is the time to make your plans, while inventory still exist.

Click Here For Detailed Info

The Championship Club (TCC) is a private hospitality facility owned by DowEvents and located just a short stroll from the front gates of Augusta National Golf Club.  TCC provides a comfortable location to relax over a gourmet meal, enjoy your favorite beverage, check in with the office or even grab a quick nap on the deck.  The welcoming staff is on hand to see to all your needs and after a long day at the Course, a quick massage could be on the agenda as well.  TCC Video

“>TCC Photo Gallery

Inventory still available include the following:

2-Day Individual Wave Packages & 1-Day Badge With Hospitality 

Wave I – Practice Rounds           April 4-6,         $3,975/person

Wave II – Opening Rounds         April 6-8,        $6,975/person

Wave III – The Weekend             April 8-10,      $6,975/person

1-Day Badge & Hospitality         April 5-10,       $850-$1,650/person

Click Here For Detailed Info

We also have hospitality packages for Super Bowl 50 in San Francisco, Country Music Awards Music Festival in Nashville and transportation packages for the Summer Games in Rio.  

Let me know if interested, happy to set you up.


Brian Baker

Managing Partner, True North Management Group

Only Phone: +1 (404) 641-1932 (24/7, Seriously)

Email: BrianBaker@TrueNorthMgtGroup.com

Website: www.TrueNorthMgtGroup.com

Facebook: BakerTrueNorth

Twitter: @BakerTrueNorth

True North Partners With Worldwide Event Specialists DowEvents

dow logoDowEvents

True North is excited to partner with worldwide event specialists DowEvents. Over the past 20+ years DowEvents has been at 20 Masters Tournaments, and numerous Super Bowls, Ryder Cups, Olympic Games, World Cups, US Opens, Kentucky Derbys and other major events in the U.S., Europe, Asia, Canada, Mexico and South America. DowEvents packages include premium hospitality, tickets, accommodations, transportation and logistics planning.

True North will be focusing on the following upcoming premium events:

DowEvents is a relationship-orientated company that prides itself on its long lasting relationships with its customers and suppliers. When used properly, Corporate Hospitality is a powerful tool – Driving Sales, Retaining Customers, Developing New Relationships, Rewarding Top Performers. DowEvents are the guys to make it happen.  More info to follow…….


True North is very excited to welcome U.S. Soccer star Heather Mitts as a client. True North has been engaged by another client, TeamUniformOrders.com (TUO), to establish a Sports Celebrity Marketing Division and Heather will be the first ambassador for the program. TUO is the nation’s most advanced Online Ordering Technology for Sports.

Heather MittsHeather is a rock star, juggling multiple careers in coaching, broadcasting, modeling, charity work and  “mommying.”  Her soccer accomplishment are ridiculous……

  • Three-time Olympic gold medalist with her U.S. Soccer teams
  • Played in 100+ international matches
  • Two-time World Cup medalist
  • U-21 Nordic Cup champion
  • NCAA champion at the University of Florida
  • Two-time All-American

gold medals

You will also see Heather all summer on television as an Analyst with Fox Sports and the coverage of the FIFA Women’s World Cup in Canada, hosting  the reality show Soccer Superstar on Nickelodeon and again this Fall on the sidelines covering football with the SEC Network. Heather has also graced the covers and pages of several sports and fashion magazines, including Sports Illustrated, Maxim and FHM to name a few.

Heather Mitts Soccer Camps

True North will focus on the marketing, promotion and sponsorship sales for the Heather Mitts Camps and expanding Heather’s role as the first ambassador for TUO’s Sports Celebrity Division.  Heather will host two camps this Summer for 200+ lucky girls and boys, 8-18, in Philadelphia and Cincinnati.  The kids will hear Heather’s “Dream Big” story and run “skills drills” with a real “Soccer Superstar.”

True North is very excited to work with this beautiful and talented athlete, professional and Mom.


ForceField Protection
True North has partnered with Armordillo Sports to introduce ForceField Protective Headbands in an effort to give EVERY PLAYER IN EVERY SPORT the chance to protect their heads when they compete. Forcefield Protective Headbands reduce the likelihood of head trauma and they are as comfortable to wear as sweatbands. If interested in learning more, visit the online store.
“I’ve taken a special interest in this endeavor as my kids are actively involved with High School soccer and lacrosse.  This product works and I feel good for at least doing SOMETHING to protect my kids on the field.”
– Brian Baker, Founder Managing Partner, True North


True North’s Retail Division continues to grow as we were recently selected to build out a monetization plan for Ponce City Market in Atlanta and 900 North Michigan Shops in Chicago.  True North will develop and execute a revenue-enhancing strategy for both properties, identifying ways to secure events, sponsors and brand activations.  True North has a successful history in this industry, having worked with several real estate developers and multi-use property managers, including Simon Property Group, Jones Lang Lasalle, Cousins Properties, Union Station, Atlantic Station, Regency Centers, and more.

900 North Michigan Shops is a visually stunning and highly desired shopping destination that resides on the north end of Chicago’s vibrant Magnificent Mile.

900 North Michigan Shops

900 North Michigan Shops

The exclusive tenant mix offers shoppers an unparalleled experience of over 70 luxury lifestyle shops featuring Bloomingdale’s and a strong line-up of national brands perfectly complemented by an eclectic collection of unique boutiques and a diverse selection of delectable dining options.

Ponce City Market

Ponce City Market

Ponce City Market will soon breathe new life into the historic Sears, Roebuck & Co. building in Atlanta. The classic structure, which is the area’s largest adaptive reuse project, is being reinvented as a vibrant community hub that will house the Central Food Hall, various shops, flats and offices, all while pointing back to the roots of its inception. The market will infuse vigor and excitement into this historically-significant structure, located in one of Atlanta’s most cherished neighborhoods.


Teamuniformorders.com (TUO for short) recently signed a deal with True North Management Group to plan and develop innovative strategic partnership programs with the leaders in the Sports industry.  TUO is the inventor of Automated Ordering Technology solutions for the largest Team Sports Dealers in the country and is currently the largest provider in the industry.
Take a moment to check out some of the facts about TUO and to get a sense for how expansive their network is in Team Sports. 


Talking Turkey

SACpicTALKING TURKEY-SportAccord Convention Managing Director, Nis Hatt, joins Around the Rings via Podcast, 1-month out from event in Belek/Antalya, Turkey.  http://bit.ly/1hR0tgs


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