True North Management Group (TNMG) is the exclusive brand integration agent for two new TV series coming out in 2013 from EJD Productions (EJD) – MVP starring former NFL 6-time Pro Bowler Terrell Owens and PRIVATE PARTY hosted by Daisy Fuentes. EJD is the creator and executive producer for NBC’s newest hit reality series, FASHION STAR, hosted by Elle Macpherson and provides the deepest brand integration in Hollywood by incorporating a brand into the script and show’s creative content before shooting the project, such as Saks 5th, H&M and Macy’s in Fashion Star.
MVP is a new 12-episode reality competition series that gives 10 competitors the chance to transform themselves from average people into super-humans and unlock the potential within them.
PRIVATE PARTY is a unique late night music show that breaks the mold of traditional variety and talk programs. Set on the grounds of a super-chic house in the hills of Los Angeles, the audience is invited into the coolest party of the night where the smartest conversations & most electrifying performances will happen.
TNMG is seeking 4-5 brand integration partners for each series. Integration opportunities include naming rights of areas within the primary venues, product/service placement and use by talent and guests and official category sponsorships.
TNMG is securing brand partners NOW-4Q12; National TV Network will be secured when show (with brand partners baked into the content) by 1Q12; Expecting to shoot these projects 1Q13-3Q13; should begin airing in 3Q13.
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